Hyland’s, a leading manufacturer of all-natural, homeopathic medicines made of all-natural active ingredients, has confirmed its sponsorship of two Life Time signature events including the Athleta Esprit de She and the Life Time Kids Tri Series.
Through the sponsorship, Hyland’s Master Athlete and Athleta Esprit de She ambassador Michelle Jezycki will appear on LTV, Life Time’s television network, and will also make appearances at several Esprit de She races. In addition, Hyland’s will have a presence at Esprit de She and Life Time Kids Tri events providing attendees with information and sampling on its natural remedy products including the workout recovery product, Bioplasma Sport and the brand’s top-selling leg cramp medicines, Hyland’s Leg Cramps and Hyland’s Leg Cramps PM.
“We are excited to support Life Time members and event participants and attendees as they strive to live a healthy way of life,” said Thao Le, Vice President of Marketing for Hyland’s. “We look forward to introducing our range of natural performance and recovery products to Life Time’s health-savvy audience, many of whom already know and trust our Teething Tablets and 4 Kids cough/cold products.”
Designed exclusively for women, the Athleta Esprit de She Race Series features 18 fitness-inspired ‘happy hour’ 5K and 10K runs, cycle tours, duathlons and triathlons for every pace and passion. The series kicked off on 5 May in Tempe, Arizona, with a triathlon and duathlon; with events in Houston, Naperville, Cary, Chicago, Edina, San Francisco, Maple Grove, Dallas, Scottsdale, San Diego and Atlanta to follow.
The Life Time Kids Tri series, taking place in 11 US markets during the summer months of 2013, promotes fitness in boys and girls ages 7 to 14 as they swim, bike and run while aiming to improve their self-confidence as they cross the finish line.