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Inaugural Global Triathlon Conference in London hailed a success


Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, concluded its inaugural Global Triathlon Conference in mid-September. The event was held in conjunction with the ITU World Championships in London.

More than 100 attendees from around the world were treated to a ‘who’s who’ of the triathlon industry – addressing the conference’s main topic of the growth and globalization of triathlon.

The conference kicked off with keynote speaker Humphrey Cobbold, the outgoing CEO of Wiggle, the world’s leading online multisport retailer, and closed with ITU President Marisol Casado.

In her speech Marisol commented, “I would like to congratulate TBI for bringing together such a fantastic list of guest speakers, as well as making it possible for leaders and innovators in our community to meet in one convenient conference.”

During the two days, attendees had the opportunity to hear from and network with many of the sport’s luminaries, including: 4-time Ironman World Champion Chrissie Wellington; Challenge Family CEO Felix Walchshöfer; WTC/Ironman CEO Andrew Messick; British Triathlon board member and ITU VP Dr Sarah Springman CBE; Human Race CEO Nick Rusling; ACTIVE Network SVP Sejal Pietzrak; and many others.

Sessions addressed a wide variety of topics including the latest industry research data, new technologies, the impact of the burgeoning growth in new participation events, and the role of the ITU in the business of the sport.

“We couldn’t be happier with our first global conference,” said Jack Caress, President of TBI. “I believe this is the first time in the history of the sport that this level of industry leaders have all been gathered in the same place to address the business of triathlon.

“Feedback thus far has been fantastic, especially regarding our networking opportunities for the attendees. We expect a lot of new relationships to result from this conference and that is what TBI is all about.”

Attendees at the conference included triathlon federations, manufacturers, race directors, retailers, athletes, coaches, service providers, media, and charity organizations.

Dan Ashworth of Ashworth Awards previously attended the 2013 San Diego conference, and was pleased with the inaugural global event. “I was looking for a way to get into the European market and connect with event organizers there. The Global Triathlon Conference was an excellent event for me to attend, and I found the other attendees to be very passionate about the sport.”

Triathlon Business International - TBI - logo

The 4th annual TBI Conference will be held on 26-28 January 2014 at the Marina del Rey Marriott in Los Angeles, California, with a new Race Director track added to the schedule. Registration will open for the conference by 1 October.

Triathlon Business International is ‘the world’s leading organization dedicated to promoting the sport and business of triathlon.’ Founded by a coalition of industry leaders, TBI’s mission is to leverage the knowledge, talent, and resources of the leaders in triathlon to the benefit of the sport. Its overarching goals are to increase and retain advocates of and participants in triathlon, and to foster a positive image of the sport globally.




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