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Jenson Button Trust Triathlon drives on in 2013


The Jenson Button Trust Triathlon – organised once again by leading UK mass participation events company Human Race – will allow 500 triathletes to race against the Formula 1 driver and party with him afterwards. This year’s event will once again be in support of Help for Heroes and takes place on 14 July at the Luton Hoo estate in Bedfordshire.

Jenson Button said: “I am very excited to announce the date of this year’s event will be 14 July. Entry will open on Friday 15 February at 9am but we only have 500 spots available. Therefore, for one week, places will only be available for people committing to raise a minimum of £250 for our chosen charity, Help for Heroes.”

Button added, “From 9:00 GMT on 22 February, entry will then become available for people not able to commit to the fundraising, providing all of the places haven’t already gone!

“If we can get all 500 people raising a minimum of £250 then the event will raise over £100,000, which would be a great achievement for such a worthwhile cause. So make sure you set a reminder to register and guarantee your place!”


Jenson Button Trust Triathlon logo


The event was devised by the Vodafone McLaren Mercedes driver, a keen triathlete, as part of his training and to raise money for good causes. Last year’s inaugural event raised over £27,000 for Help for Heroes.

Competitors will each take part in a 300m lake swim, 9K bike and 2.5K run all within the grounds of the beautiful Luton Hoo estate. The top 50 from each wave will then go into a final consisting of a 750m swim, 19K bike and 5K run.

The remaining participants from each wave will go into a repechage – a ‘wooden spoon’ race off final meaning that everyone has the chance to race twice. The distances are short but the format is challenging, making the event suitable for first-time and experienced triathletes. There will be a post-race party with prizes presented by Jenson, music and a barbeque.

Participants will be encouraged to fundraise for Help for Heroes, with special fundraising prizes being awarded for top fundraisers. The entry fee will be £120 and, in addition to any funds raised by participants, profits from the Jenson Button Trust Triathlon will be donated to Help for Heroes via The Jenson Button Trust. Now in its fourth year, The Jenson Button Trust has raised vast sums of money for a number of charities close to Jenson’s heart.

Help for Heroes CEO Bryn Parry, said “It is fantastic to hear that Jenson Button has chosen to help our wounded once again through his annual triathlon. His support is invaluable, both in raising awareness and fundraising for Help for Heroes. We at H4H would like to say a huge thank you to Jenson for joining us in the battle to provide the very best support for our heroes, for life.”

Event organiser Human Race is the UK’s largest and most diverse mass participation events company; owning and delivering over 50 events in triathlon, cycling, running, duathlon and open water swimming for over 70,000 participants of all abilities and ages each year. A prestigious portfolio of events includes 11 triathlons, 9 cycling events, 10 running events, 7 open water swims and 6 kids events.




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