Nuun, the electrolyte sports drink tablet specialist, has welcomed Kevin Rutherford as CEO. Going forwards, Rutherford will lead all brand strategy, marketing, sales and product development efforts to further establish the active consumer-targeted brand. He will also aim to expand distribution and enhance Nuun’s consumer product offering and experience.
“I am extremely honoured for the opportunity to join this dynamic and authentic brand with such a devoted customer base,” explained Rutherford. “I know first-hand the importance of proper hydration. One of the many reasons I love Nuun is for its versatile use pre, during, and post activity.
“The reality is that proper hydration is one of the most important actions you can take to optimize your performance and personal health. It’s an exciting time in the company’s growth, and I’m looking forward to joining such a talented team.”
Nuun has appointed Rutherford to replace Mason Reay, who is stepping down. Reay joined Nuun in 2010 as Chief Marketing Officer and since becoming CEO in 2011, grew Nuun’s brand, product and sales & marketing focus from traditional sports-specialty markets towards more mainstream active lifestyle consumers.
Under Reay’s direction, Nuun expanded its product line and launched national sponsorships with Nike Women’s Marathon, Susan G. Komen 3-Day, Team In Training, Hood-to-Coast, and the Ragnar Relay Series.
“We deeply thank Mason for his leadership over the past three years and wish him future success,” said Nuun Board Member Dave Mutzel. “We are thrilled to welcome Kevin as CEO to begin this new chapter in Nuun’s history. Kevin brings exceptional brand, marketing and product development experience across national beverage and nutrition brands.
“As a passionate Ironman triathlete and a long-time Nuun customer, Kevin is a perfect fit for the Nuun team. We look forward to accelerating our success through Kevin’s vision and leadership.”
Kevin Rutherford joins Nuun after an impressive career leading brands to accelerated growth both as CEO and as a marketing exec. Most recently, he was President and CEO of The Caldrea Company, best known for the Mrs Meyer’s Clean Day brand, where he successfully grew the business to be one of the leading natural lifestyle companies in the categories where it competes.
Prior to that, Rutherford was Marketing Director for Kashi Co (subsidiary of Kellogg Co) leading the Bear Naked brand ‘to exponential growth, becoming the leading granola.’ As a Senior Marketing leader at MillerCoors Brewing Company, Kevin led the Miller Genuine Draft (MGD) franchise, which included the re-launch of MGD Light into MGD 64, considered one of the most successful launches for conventional beers in the last 10 years.
Prior to MGD, Rutherford was a Senior Marketing leader at S.C. Johnson in both the United States and Canada. Rutherford started his career as a buyer at Loblaw Co Inc, the largest grocery retailer in Canada.
A native of Ottawa, Canada, Rutherford graduated from the University of Ottawa where he earned a degree in Economics.
Nuun and Company, based in Seattle, Washington, is a pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink ‘without the sugars and plastic waste of traditional sports drinks.’ Founded in 2004, Nuun is used by elite athletes and enthusiasts in running, cycling, triathlon, golf, outdoor and general fitness.
Eight years later, Nuun Active Hydration is ‘the #1 selling sports drink product in bike, run, outdoor specialty and outdoor chain stores.’ Nuun is sold in over 5,000 outlets in the US and available in over 30 countries.