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Life Time Tri and Toyota Introduce Triple Crown Series to Tri Events

Life Time Tri, producer of nearly 100 athletic events annually, and Toyota announced the introduction of the Toyota Triple Crown Series, a new dimension in triathlon. Toyota serves as the presenting sponsor of the Triple Crown Series as part of a multi-year agreement, extending Toyota’s long held support of LTT and the sport of triathlon.

The newly created Series will award (US)$50,000 and the coveted Toyota Cup to the top professional female or male triathlete who competes in all three events. The winner will be declared at the Life Time Tri Oceanside using an ‘equaliser’ time handicap format judged by Life Time.

The Toyota Triple Crown will take place in conjunction with the 2013 Life Time Tri Pro Series, which is made up of some of the most prominent triathlons in the United States, including:

7 April Nautica South Beach Triathlon (Miami)

27 May CapTex (Austin, Texas)

13 July Minneapolis

25 August Chicago

22 September Tempe (Tempe, Ariz.)

6 October Dallas

20 October Oceanside (Oceanside, Cali.)

20 October Championship (Oceanside, Cali.)

The 2013 Life Time Tri Pro Series cash purse offers $450,000, including $250,000 in individual race awards and an additional $200,000 awarded to the Series champions crowned at the finale – Life Time Tri Oceanside. With the addition of the Toyota Triple Crown, the overall 2013 cash purse is $500,000. To qualify for race awards, pros must start at least three events, including the Series finale, Oceanside, with the top five events counting towards their overall standings. The official finishing times at Life Time Tri Oceanside will serve as a tiebreaker.

As the 2013 Life Time Tri Pro Series and Toyota Triple Crown Series progress, participant results and current point standings will be available at lifetimetri.com. Updates will also will be provided on Twitter by following @LifeTimeTri and by liking the Facebook page.

Along with professional athletes from around the world, Life Time Tri events attract thousands of elite and age group athletes each season. The professional and elite triathletes will compete in international-distance and relay team competitions on courses featuring a 1.5-kilometer swim, 40-kilometer bike, and 10-kilometer run, along with a short course option and, in select events, a sprint distance for kids.




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