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LifeProof Announcing Total Water Protection Program for Apple iPhones and iPads

LifeProof has announced that it is offering a Total Water Protection Program for the Apple iPhone and iPad to anyone who purchases a LifeProof case on its website.

The first of its kind available in the case market, this optional program takes the protection of these devices to an entirely new level by offering a one-time repair or replacement of the device for up to one full year if it sustains accidental water damage in a LifeProof case.

LifeProof cases are water proof down to 6.6 feet, as well as dirt proof, snow proof and shock proof. The LifeProof Total Water Protection Program will offer consumers even greater peace of mind. Available as of 2 April, 2013, the program offers protection against water damage for one full year after purchase and registration on the LifeProof web site.

In keeping with its commitment to innovation, LifeProof is the only case maker to offer a water proof case with an optional device water damage protection program. The company developed the Total Water Protection Program after extensive consumer research indicated that consumers wanted an added level of assurance when using their devices around water.

“LifeProof created an entirely new category of protective cases that are slim and sleek enough to use every day. We are always looking for ways to offer people more freedom to use their devices, so it makes sense for LifeProof to pioneer the Total Water Protection Program,” said Gary Rayner, CEO of LifeProof. “LifeProof cases already provide consumers the freedom to use their mobile device in water. Through this program, we are able to offer even greater peace of mind to use their device everywhere and with everything they do, without worry.”

This comes months after they announced in October that they will become official sponsors of Ironman over the next three years.




  1. Too bad Lifeproof don’t actually replace phones damaged inside their cases. I fell into less than 1 foot of water trying to get out of a canoe as we landed, in a lake in Tallahassee, Florida, the day before Thanksgiving. I was in the water less than 10 seconds because it was cold. I have been trying to get a replacement phone since then. For the last 2 weeks, I have been repeatedly told a supervisor from Total Water Protection division of AIG would get back to me in a day or two. This is an improvement over what I was told for the previous two weeks. Unfortunately, all I have is the promises, since no one has called. I strongly suggest anyone using the case put it in a dry bag to prevent having the same experience I have.


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