FOOTbrake, the developer of innovative foldable footwear for cyclists, has unveiled a new lifestyle product: the TRI belt. Not to be confused with race belts for attaching race numbers during multisport events, the new FOOTbrake TRI belt is a lifestyle product for when athletes take a ‘brake’ from training and racing.
Made in an artist’s DC workshop, utilising some of the finest quality leather, the belt is positioned as being a great reward for the completion of a 70.3 distance event. In the coming weeks, FOOTbrake expects to have 140.6 and TRI (Sprint & Olympic) versions ready to ship, plus other variants targeted at marathons etc., coming in the near future.
FOOTbrake notes that ‘Athletes need to take break’ in action, to have some fun. The new belt can be worn to social gatherings, work, as another way to carry their message of accomplishment.’
In 2012, FOOTbrake released its eponymous foldable flip-flop shoes that easily fit into the back pocket of a cycling jersey and are designed to give a rider’s feet a break during a rest stop.
Company founders Marjie Hancock and Jill Beckett-Hill live in New Albany, Ohio, and often join their husbands on many bike outings. Marjie Hancock, grew up in Chatham, New Jersey. Prior to having children, she held sales positions in New York City for Kodak and AT&T, as well as helping organize events for the Muscular Dystrophy Association.
Jill Beckett-Hill, grew up in Findlay, Ohio. She had a career in real estate after extensive experience in retail sales and merchandising at Abercrombie & Fitch.
Both are highly involved in giving back to their communities and have a range of lifestyle oriented products still in the pipeline – targeting the burgeoning endurance sport community in the US and beyond.