Pro cyclist Mark Cavendish, has reportedly taken a stake in Lancashire-based sports nutrition firm Science in Sport (SiS). In tandem, he has joined SiS as an Elite Sports Consultant.
The ‘Manx Missile’ has been using SiS endurance nutrition products for many years, including when riding as a Junior and Under 23 rider. More recently, SiS has developed a range of custom products following detailed input from Cavendish.
Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at some of the world’s toughest bike races.
In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.
“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”
Science in Sport has extensive usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete, Helen Jenkins and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.
SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.