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More ‘pop’ gives new Newton Running shoes unique feel and ride

Newton Running is introducing significant technological advancements in its spring 2014 product line. The Gravity III and Motion III Mileage Trainers and Distance III and Distance S III Speed Trainers feature the next evolution of Newton’s unique Action/Reaction forefoot technology with the addition of a fifth lug.

According to Newton, the dynamic lugs align with the foot’s five metatarsal bones, thereby delivering more cushioning, greater responsiveness and a broader and more stable base underfoot.

“The fifth lug provides more ‘pop’, or the dynamic platform that gives Newton Running shoes their unique feel and ride,” said Newton Running President Craig Heisner. “POP is also an acronym for ‘point of power,’ which is the forefoot landing zone involved with a balanced and efficient run gait.”

 

Newton Running new Motion III run shoe

Newton Running new women's Distance III S run shoe

 

Newton is also evolving its product architecture on the Motion III and Distance S III by offering a new Extended Medial Bridge (EMB), designed to provide a broader platform for added stability. Combined with a lightweight, laser-perforated micro-suede overlay on the upper, these two models provide runners with additional support under the arch without over-controlling the foot’s natural motion.

The new Mileage and Speed Trainers also debut major design changes that appear in all new Newton Running shoes throughout 2014. The changes include welded instead of stitched overlays, 360-degree reflectivity and subtle two-tone designs on the metatarsal stretch panels.

The Gravity III and Motion III maintain a 3mm drop from heel to toe, and the Distance III and Distance S III still have a 2mm drop. According to Newton, this near-level platform supports a more balanced, natural posture, which is an essential component to efficient running.

 

Newton Running new Gravity III run shoe

 

Supporting the launch will be a +ONE in-store campaign and online training modules explaining the performance benefits of the five-lug technology.

The spring 2014 trainers will launch on 15 February 2014 at specialty running retailers nationwide across the US and at newtonrunning.com.

Boulder, Colorado-based Newton Running is a leader in performance running shoes that are designed to actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort.

Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is also proudly committed to social responsibility and supports numerous charitable organizations.

www.NewtonRunning.com

 

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