As part of this year’s Financial Times 125 anniversary celebrations, the FT is inviting readers and corporate teams to take part in the Financial Times London Cycle Sportive on 30 June. The event is run by Human Race, the UK’s largest mass-participation sports company, in partnership with community sports charity Access Sport.
The ride takes place in the UK capital and will see several thousand cyclists tackle a new 50K, 100K or 160K cycle route – taking in many important landmarks from London’s Olympic history including Box Hill, which was made famous by the likes of Mark Cavendish and Lizzie Armitstead in the 2012 Olympic road cycling events.
Participants will finish the ride with a lap of Herne Hill Velodrome, the venue for the track cycling events at the 1948 London Olympics.
The Mayor of London, Boris Johnson, said “It’s fantastic news that London is hosting another superb cycling event. With The Financial Times London Cycle Sportive featuring the legendary Box Hill, this race could be the perfect training for our RideLondon festival of cycling in August. I hope people from far and wide take up this two wheeled challenge and help to raise money for Access Sport.”
As well as taking part on the day, corporate teams will be invited to take part in an exclusive afternoon at the velodrome with Team Sky cyclist and event ambassador Ben Swift on 18 June. On the day of the sportive, corporate teams will be invited to a pre-ride talk from Olympic champion track cyclist and Access Sport ambassador Rebecca Romero. Corporate riders will also start together in private waves and have access to an exclusive FT hospitality tent.
FT Deputy CEO Ben Hughes said “We’re delighted to partner with Human Race to bring this unique sporting opportunity to our readers, corporate partners and FT staff. It’s one of several initiatives we’re holding to mark the FT’s 125 years as one of the world’s leading business news organisations.”
Nick Rusling, CEO of Human Race said “We are thrilled to welcome the Financial Times on board as a title sponsor of the London Cycle Sportive. With thousands of Londoners taking part, the sportive is sure to be one of the stand-out cycle events of summer in the capital.”
All cyclists are being encouraged to raise vital funds for official charity partner Access Sport whose mission is to give more children, particularly in disadvantaged areas, access to a wide range of local quality sport.
Corporate teams interested in taking part should contact teams[at]humanrace.co.uk and individuals can enter via the FT London Cycle Sportive website.