Long distance pro triathlete Tyler Butterfield has announced two new sponsor relationships with Rudy Project and CeramicSpeed. The partnerships will be highlighted at the Ironman World Championship event in Kailua-Kona, Hawaii on 12 October 2013 and run through 2014.
Rudy Project, an award-winning manufacturer of technologically advanced eyewear and helmets, will supply Tyler with a full range of helmets – both road and time-trial – and performance and fashion sunglasses. In Butterfield’s own words, he was “thoroughly impressed” by the company’s new Wing57 time-trial helmet, which he was recently able to test on the Ironman course in Kona.
“I came to Kona a few weeks ago to prepare for the World Championship,” said Butterfield. “I ran into Thomas Vonach – the global sponsorship manager for triathlon at Rudy Project – at a coffee shop. He raved about their new helmet – how fast it tested in the wind tunnel and how cool it was when he wore it in 100+ degrees in Vegas. I couldn’t resist a chance to try it out, though I have to admit I was a little sceptical.”
He continued, “I borrowed Thomas’ helmet and time-trialled the course here in Kona on a hot day and I was sold. I couldn’t believe they’d been able to make a TT helmet that was so cool temperature-wise – even more so than a road helmet. Add to that the fact that its wind tunnel tested as the fastest helmet in the world and of course I wanted to get on board ASAP!”
Butterfield’s partnership with CeramicSpeed came about after he explored the research of Jason Smith of Friction Facts, a company created to ‘separate the hype from the facts’ in cycling component selection. Smith’s expertise and unbiased performance data inspired Butterfield to reach out to CeramicSpeed.
“I was eager to start a relationship with CeramicSpeed after learning all about their NASA technology-based ceramic bearings,” said Butterfield. “As a former professional cyclist and now a triathlete, it’s important to me to consider every aspect of my equipment and dig into every detail. After reading Jason’s data it was obvious CeramicSpeed makes the fastest bearings on the market – I just had to hope they were interested in working with me.”
Butterfield is thrilled that both new partnerships have formed in time for the Ironman World Championship, the focal race of his 2013 season and an opportunity to showcase his sponsor roster on a world stage.
“I’m excited to serve as an ambassador for these two incredible brands and to benefit from their cutting-edge technology,” he said. “Bringing Rudy Project and CeramicSpeed into the mix with my Cervelo P5 and Rolf Prima race wheels is amazing – it’s a dream setup for optimal speed and aerodynamics. I’m looking forward to racing Kona more than ever now!”