XTERRA, the premier off-road triathlon and trail running series, has added two new sponsor partners: Footbalance, a specialist in custom footbed technology; and performance apparel company Zorrel International Inc.
The two new sponsor deals will connect both brands with XTERRA’s active, national US audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the US.
Getting off on the right foot
Footbalance, an innovator in custom footbed technology, has joined forces with XTERRA as a participating sponsor of all 2013 XTERRA championship events, marketing and media in the US.
“We had a great trial run with Footbalance at a few of our events last year and found that our athletes embraced and praised the technology behind the footbeds,” said Tom Kiely, CEO of XTERRA. “We are really excited to have Footbalance as a fixture at our championship races and think they are a perfect fit for our audience.”
Footbalance is a personalized, individually custom moulded footbed to ensure arch support. Footbalance footbeds support feet to prevent over pronation, reduce the effects of excessive supination, and improve overall foot function. As noted by the company, regularly wearing custom footbeds helps improve overall body alignment, which can help reduce the incidence of stress injuries.
XTERRA athletes will benefit from discounted rates on custom-moulded Footbalance footbeds that can be crafted on-site at each XTERRA championship event in the US this year, starting at the XTERRA West Championship at Lake Las Vegas, Nevada on 13-14 April 2013. The moulding process is done in fewer than ten minutes by trained Footbalance dealers using the Footbalance Recommendation System (FRS) software to provide a free overview of the users’ unique foot dynamics and stance.
“We’re excited to join and serve the XTERRA Tribe this season with footbeds that provide better support and foot health for both their training and competition,” said Footbalance North America’s President and Managing Director Matt Kaplan. “Several of us in the North American office have participated in XTERRA events. We know first-hand what a great fit this partnership is. We love these races, and we’re looking forward to a great season.”
Zorrel renews partnership
Zorrel International Inc, manufacturer of ‘performance wear for anywhere’, has reached a two-year agreement with XTERRA, to be a Participating Sponsor and the Official T-Shirt of all 2013 and 2014 XTERRA Championship events, marketing and media in the US.
The deal extends the relationship between XTERRA and Zorrel to 10 years, dating back to their initial agreement in 2005.
“There’s a big difference between your typical tee and what Zorrel produces using their Dri-Balance Moisture Transport Technology,” said XTERRA President Janet Clark. “It’s about quality, durability, and comfort. Our athletes and staff are still wearing our Zorrel event shirts from 2005 and they’ve gotten better every year since!”
XTERRA notes the added value of offering quality apparel to competitors that they’ll wear more often and for a longer period of time. This also means event sponsors get more mileage out of their logo visibility and connection with the event.
“You’d be amazed at how often and how long our athletes wear these shirts around town, on rides and runs, and at the gym. Its perpetual contact for us and our sponsors, and really the most visual touch point we have throughout the course of the year,” said Clark.
New in 2013, competitors at XTERRA’s US Championship events will receive Zorrel’s Syntrel Z1050 Training tees – ‘100% microfibre polyester, 4.2 ounce, Silky Hand Feel shirts with covered stitched seams and Syntrel Extreme Moisture Transport Technology’ – available in both men’s and women’s cut.
“We’re excited to continue our long-standing relationship with XTERRA,” said Sean Mahoney, Vice President of Zorrel International, Inc. “It’s been rewarding to see the XTERRA Series grow over this past decade in the same way we have by refining our cutting edge moisture transport technology.”