Ironman brand owner World Triathlon Corp (WTC) has confirmed Zorrel International Inc as the Official Lifestyle Apparel of Ironman in the United States and Canada for the next three years.
Under the deal, Zorrel will be the exclusive provider of lifestyle apparel for Ironman Official Merchandise, both online via ironmanstore.com and at races throughout the United States and at select races in Canada. Products will include event t-shirts, polos, fleece and softshell jackets.
The agreement confirmed this week with Ironman follows a two-year agreement reached by Zorrel with XTERRA. Under that deal, confirmed in February 2013, Zorrel became a participating sponsor and the Official T-Shirt of all 2013 and 2014 XTERRA Championship events, with associated marketing and media in the US.
With both XTERRA and now Ironman back on board, Zorrel has put a further marker down as a leading provider of merchandised event apparel in North America…
“We are excited to partner with Zorrel again and look forward to working with them as they create high-quality apparel for our athletes,” said Andrew Messick, Chief Executive Officer of WTC. “Zorrel is a respected brand and we are thrilled that the Ironman logo will be featured on their products.”
Zorrel will also be the provider of event finisher shirts and volunteer shirts for all Ironman events in the United States as well as Subaru Ironman Canada in Whistler, BC.
“Zorrel is proud to be returning as a partner of Ironman,” said Sean Mahoney, Vice President of Zorrel. “Nearly 10 years ago, Ironman was one of Zorrel’s original partners that helped fuel our growth; and we are thrilled to, again, be providing these great athletes apparel for their active lives away from the course.”