Home All news

Canada eh! Ironman acquires Subaru Western Tri Series and re-brands Victoria Triathlon


Ironman has confirmed that Victoria, British Columbia, will host the 31st race in the Ironman 70.3 North American Series and that Ironman has signed an agreement to acquire Lifesport Properties, owners of the Subaru Western Triathlon Series.

After the acquisition, Ironman will own and operate all five races of the Subaru Western Triathlon Series, including the Victoria Triathlon, which will be re-branded the Saunders Subaru Ironman 70.3 Victoria triathlon and will take place on Sunday 15 June 2014.

“Lifesport has created a fantastic triathlon race series that Ironman will be proud to own,” said Andrew Messick, Chief Executive Officer of Ironman. “The sport of triathlon is thriving in Canada and we are excited to expand our race offerings in this beautiful country.”

The acquisition of the Subaru Western Triathlon Series and the newly re-branded Saunders Subaru Ironman 70.3 Victoria triathlon follow hot on the heels of Subaru becoming the title sponsor of 2014 Ironman 70.3 World Championship to be held on 7 September in Mont-Tremblant, Quebec, Canada.

Subaru is also continuing as the title sponsor for four additional Ironman events in Canada, including the Subaru Ironman North American Championship Mont-Tremblant on 17 August; Subaru Ironman Canada on 27 July in Whistler; Subaru Ironman 70.3 Mont-Tremblant on 22 June; and Subaru Ironman 70.3 Muskoka on 7 September.

The Saunders Subaru Ironman 70.3 Victoria Triathlon will feature a 1.2-mile swim, 56-mile bike and 13.1-mile run on a course that has become highly popular during its 19 years. The race starts at Elk Lake with a single-loop course. Athletes will then begin the bike course at Hamsterly Beach, heading out onto the scenic rolling roads of the Saanich Peninsula. From there runners will take on a scenic run course around the Elk Lake trail.

“Our excitement in joining Ironman could not be higher,” said Paul Regensberg, owner of Lifesport. “We built a great series of races and now Ironman will be able to take these races to the next level. We will remain intimately involved for years to come as Lifesport will continue as the Official Coach of the Saunders Subaru Ironman 70.3 Victoria and all other races in the Western Triathlon Series.

“We look forward to continuing to work with athletes as they reach their athletic goals at all these races.”

Saunders Subaru Ironman 70.3 Victoria will offer 75 age-group slots to the 2014 Ironman 70.3 World Championship taking place on September 7 in Mont-Tremblant, Quebec, Canada.

General registration for Saunders Subaru Ironman 70.3 Victoria is now open at www.ironman.com/victoria70.3. Athlete inquiries may be directed to victoria70.3[at]ironman.com.

The 2014 Subaru Western Triathlon Series consists of:

  • Subaru Shawnigan Lake Triathlon on May 25
  • Saunders Subaru Ironman 70.3 Victoria Triathlon on June 15
  • Subaru Saskatoon Triathlon on June 29
  • Subaru Vancouver Triathlon, presented by BlueShore Financial, on July 13
  • Subaru Banff Triathlon on September 6

The Saunders Subaru Ironman 70.3 Victoria in June is seen as a perfect preparation race for Subaru Ironman Canada taking place at the end of July.




Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.