DATEV, one of Europe’s largest software and IT companies, and TEAMCHALLENGE have reflected on a successful year of their sponsor partnership, which was first born in February 2013, when DATEV was confirmed as the title sponsor for the world’s largest long distance triathlon, DATEV Challenge Roth in Germany.
The two parties have entered into a long term relationship, with DATEV on board for the next seven years – a rare and positive, long term commitment from a non-endemic title sponsor.
Claus Fesel, DATEV’s Marketing Manager, confirmed at TEAMCHALLENGE GmbH’s press conference last week that DATEV shall extend its activity as title sponsor for the iconic Challenge Roth triathlon event until 2021.
“We are very satisfied with the co-operation and have thus extended the existing agreement ahead of time,” said Fesel. “We are proud to say that we have been able to contribute to the 30-year success story of the Roth triathlon event since last year, and to continue the co-operation until 2021.”
According to a release from Challenge Family, ‘apart from the excellent co-operation and partnership, it’s above all the shared values of both partners that have played a decisive role’
“TEAMCHALLENGE and DATEV share the same philosophy of community, health and future prospects for the Nuremberg metropolitan region,” Fesel added. “This is an ideal basis for a successful and forward-looking partnership.”
TEAMCHALLENGE CEO Felix Walchshöfer was highly pleased with this great sign of confidence that DATEV has given to the organizers of the Challenge Roth.
“The extension of the title sponsoring agreement until 2021 is a great honour for us, and it shows that our work is being appreciated,” Walchshöfer said. “We are more than happy about the fact that we can continue to create the future of DATEV Challenge Roth together with DATEV, our reliable partner.”
Celebrating 30 years
The first ‘Franconian Triathlon’ in Roth, Germany, took place on 22 September 1984 (organized by the TSV Roth sports club under the responsibility of Detlef Kühnel). The inaugural Roth event took its inspiration from Hawaii directly to Franconia, and it was the beginning of an European success story for long distance triathlon.
Three decades later, the whole county of Roth and the organising team of DATEV Challenge Roth are going to celebrate the event’s anniversary under the motto ’30 Years of Triathlon in Roth’ – featuring ‘what is probably the best field of participants of all time and a surrounding program with lots of highlights.’