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Alanic International geared up as TriRock’s Official Merchandise Partner


Competitor Group’s TriRock Series and Alanic International have confirmed a new partnership that will see the Beverly Hills-based apparel company become TriRock’s Official Merchandise Partner, servicing all events in the TriRock series.

Alanic International is an international apparel manufacturer, wholesaler and exporter with distribution in place in over 43 countries worldwide. 2014 represents Alanic’s first year sponsoring TriRock series and its apparel offerings will aim to ‘peak interest with innovative designs, superior quality and attention to detail.’

Under the one year deal, Alanic will supply its next generation apparel and merchandise – the Cloak Series –to Johnson & Johnson TriRock Philadelphia, TriRock Colorado, TriRock Asbury Park, TriRock Austin, TriRock Lake Geneva, TriRock San Diego and TriRock Clearwater.

Alanic International has forged a position as ‘the invisible hero of endurance sport and fitness’ by boasting a track record of manufacturing for industries, promotional companies and brands throughout the US, Australia and Europe.

The company notes that its apparel business was ‘founded on endurance sports, marathons and in particular triathlon competitions around the globe’. A spokesperson said, “We are thrilled to have the opportunity to be able to showcase our apparel and merchandise to TriRock’s athletes that are sure to fall in love with the Cloak Series Range.”

Alanic, headquartered in Beverly Hills, California, with offices in Australia, New Zealand, UK, and Singapore, serving the South East Asia region has the following mission: ‘Dress the Universe’. Alanic employs more than 200 people around the globe, and is on the road to becoming a leading player in the running, fitness and lifestyle world for apparel and merchandise.

Originally launched in 2010, Competitor Group’s TriRock series presents ‘a fun atmosphere for triathletes of all levels where music along the course will propel you to a red carpet finish where your entourage awaits to celebrate your victory at a rockin’ post race concert.’




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