Danish high performance bearing manufacturer, CeramicSpeed, has confirmed elite triathletes Craig Alexander and Rachel Joyce as the final additions to the brand’s 2014 sponsorship roster.
In 2011 CeramicSpeed became the recognised bearing partner of Specialized Bicycles. Since early 2007 SRAM has chosen CeramicSpeed bearings for all Red bottom bracket systems. As the company continues to grow in stature, according to CeramicSpeed, the unveiling of both Alexander and Joyce reiterates CeramicSpeed’s strong standing amongst the world’s best.
“As a professional athlete I spend everyday training to make performance gains: training hard and smart, eating right, recovering properly,” said 2013 Ironman World Championships runner-up, Rachel Joyce.
“I want to cover all the bases as small changes lead to marginal gains that add up. I look at the equipment I use in the same way and by partnering with CeramicSpeed I feel I am making another important performance gain,” she added.
“There is only a small percentage of separation between the top athletes in the sport, but often times, it’s the athletes that focus on the small things that consistently win races,” said three time Ironman World Champion and two time Ironman 70.3 Champion, Craig Alexander.
CeramicSpeed’s complete sponsorship roster for 2014 includes a London 2012 Olympian, three Ironman World Champions, one Ironman European Champion and no-less than ten Ironman champions.
Craig Alexander and Rachel Joyce are to join Gwen Jorgensen, Frederik Van Lierde, Leanda Cave, Tyler Butterfield, Rebekah Keat, Victor Del Corral, Meredith Kessler, Greg & Laura Bennett, Mathias Hecht, Camilla Pedersen, Michelle Vesterby, Jens Petersen-Bach, Jimmy Johnsen, Martin Jensen and Åsa Lundström.
All athletes will be riding CeramicSpeed bottom brackets, pulley wheels and wheel kits. Selected athletes will ride CeramicSpeed exclusive ‘coated’ line of products that aim to further enhance friction reduction and product lifetime.
“When a company has athletes of this calibre on its books you know that there must be real substance behind the claims made by the product,” added Joyce.
Managing Director of CeramicSpeed, Martin Banke emphasised that the inclusion of Alexander and Joyce is further certification of what CeramicSpeed represents. “It is an incredible feeling,” he said. “To look at the sponsorship roster we have today and recognise where we have come from. Everyone in the company works so hard to be the best in category. We are succeeding.”
Banke continued, “Each and every athlete riding CeramicSpeed is a credit to the company. We are talking about the best athletes in the world asking to ride our products; it doesn’t get any better than that.”
CeramicSpeed was founded in 2004 with all products handmade at the company’s HQ in Denmark. The company specialises in ceramic bearings for the cycling industry distributed in more than 20 countries. Since 2007 SRAM has been using CeramicSpeed bottom brackets; and since 2011 Specialized have been delivering all S-Works road frames with CeramicSpeed bottom bracket and wheel kit bearings.
Pro tour teams Team Tinkoff-Saxo, Omega Pharma – Quick-Step and Team Astana are riding CeramicSpeed products. Within MTB the company also sponsors of Team Superior Brentjens.