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Bikmo Plus offers ‘straight talking cycle insurance policy’


Bicycle comparison platform Bikmo has launched a new cycle insurance product with insurance partners Hiscox and Butterworth Spengler, which is focused on the growing and supporting the cycle enthusiasts market.

Bikmo Plus is positioned as an insurance policy that is ‘straight forward, simple to buy, great value and speaks to cyclists in a language they understand.’

A Bikmo release notes that ‘Using an innovative approach to risk from a thorough understanding of cycle enthusiasts’ behaviour has enabled us to achieve multi-bike savings of up to 50%. This, combined with a simple 3-step buying process and 0% interest-free Netflix style monthly payments makes Bikmo Plus the go-to insurance provider for cycle enthusiasts.’

Aimed at driving support across the UK cycle industry, Bikmo Plus customers can choose to have £0 excess, access the expertise of the Bikmo team and have their bike replaced from a local independent retailer.

Each customer is provided with a ‘Cloud’ account that, in addition to accessing policy documents online, allows them to upload bicycle images, receipts and notes for hassle free claims. Other such benefits include:

  • Up to 50% multi-bike discount
  • Excess free on bike claims above £1,000 processed through Bikmo
  • £250 or 10% cover for accessories, clothing and bike boxes
  • Competition cover from endure events to sportives
  • 365 day worldwide travel cover
  • A free Bikmo DNA + forensic coding system worth £30

Bikmo Plus seeks to grow the participating retailer base via a partnership network. According to the company, this gives an opportunity to join a growing list of the most progressive bicycle retailers, blogs and publishers in the industry who wish to work with the future of cycle insurance.

Bikmo is also recruiting independent bicycle agents across the country to join the team.



Katy Curd (Bikmo Plus ambassador, professional mountain biker and 2014 4X World Champion) said “Bikmo Plus has hit the nail on the head when it comes to insurance – my bikes are my pride and joy, they are a huge part of my life. Knowing that they are in the hands of Bikmo Plus is a big relief. Finally – insurance that is not only affordable but cares as much about your bike as much as you do.”

David George (Bikmo CEO & Founder) said “Our vision is to make cycle insurance simple and good value. Take out confusing options and unnecessary risk (we know bike nuts like us look after their bikes), include everything a cyclist need to protect them, their bikes and equipment and make it as easy as Netflix to buy.

“I’m really pleased with the product we created with our partners and the feedback has been superb.”

Bikmo Plus is the latest innovation from the Bikmo team, which also developed Bikmo.com, a leading search and price comparison tool for bikes and cycle equipment. Bikmo was created in 2011 by David George, with the aim of ‘aggregating all the information cyclists have to scour the web to find.’

Hiscox is an international specialist insurer, underwriting a diverse range of personal and commercial insurance risks. Its claims team, which works on the Bikmo Plus policy, have a 97% customer satisfaction rating.

Butterworth Spengler, meanwhile, is one of the longest established brokers in the UK, including over 25 years in the cycling sector. It supports all areas of cycling from organisations through to retailers and individuals.



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