Committed to expanding its growing active lifestyle footprint in the European and international marketplaces, Bonk Breaker will provide the official nutrition bars for Slipstream Sports. In 2015, Slipstream’s UCI WorldTour team will be known as Cannondale-Garmin Pro Cycling, an American squad that competes internationally in pro cycling’s biggest races, including the grand tours, classics and world championships.
In addition to fuelling Slipstream’s athletes, Bonk Breaker will be visible and active at key races around the globe. The team’s riders will offer valuable feedback to aid product refinement and development, which will further Bonk Breaker’s position as a leading sports nutrition player.
“Bonk Breaker is thrilled to partner, in 2015, with such an esteemed and widely respected organization,” said Bonk Breaker co-CEO Chris Frank.
“We are proud to have set the new standard for nutrition bars in the United States and Bonk Breaker is swiftly becoming a global brand. The professional peloton represents the ultimate proving ground for sports nutrition. We had already established relationships with several riders who love our products.
“The match and the timing are perfect to formally partner with these incredible athletes, who compete all over the world and will help bring the Bonk Breaker story to active lifestyle athletes everywhere.”
Jonathan Vaughters, CEO of Slipstream Sports, said, “As an organization, we strive to equip our athletes with the best products available. Bonk Breaker achieves that standard by using fresh, great-tasting all-natural ingredients that will help fuel our riders so that they can be at their best before, during and after racing. We look forward to helping Bonk Breaker translate their increasingly dominant US presence into success abroad.”
In cycling vernacular, nutrition bar maker Bonk Breaker has a tailwind. Over the past five racing seasons, the burgeoning Santa Monica, California company has grown from a handful of freshly-baked flavours to a full line-up of 13 all-natural energy and protein bars.
It has backed UCI Continental and development teams, became the official energy bar of USA Cycling, USA Cycling Team and the IRONMAN Triathlon US Series, and sponsored multi-world champions Mirinda Carfrae and Sarah Hammer, and professional football legend Wes Welker.
Available at retail outlets and online throughout the US and via a rapidly expanding international supply chain, Bonk Breaker products are enjoyed by Olympians and world-class athletes as well as weekend warriors and anyone in search of a healthy snack choice or meal replacement.