British Triathlon has confirmed Yellow Jersey Cycle Insurance as the latest addition to its select family of sponsors, as Official Cycle Insurance Supplier.
Yellow Jersey Cycle Insurance is an industry leading cycling insurance brand targeted at the enthusiast market. Created by three brothers who are all passionate members of the cycling and triathlon community, Yellow Jersey is built on 25 years insurance industry experience, cycling insight and commercial expertise.
According to the company, this ensures that triathletes and cyclists have the specialist cover they need, and a service they can rely on when they need it the most.
British Triathlon’s relationship with Yellow Jersey Cycle Insurance will create the opportunity for Home Nation members to take advantage of high-quality, extensive cycle insurance. The deal follows Yellow Jersey’s partnership with the 2014 PruHealth World Triathlon London event; and the new relationship with British Triathlon will see Yellow Jersey help to educate the triathlon community, about what is an often ignored, but seen as an extremely important subject.
Yellow Jersey will also be on hand at a number of British Triathlon events providing athletes the opportunity to talk face to face with the insurance experts.
Sophie Coldwell, the 2014 British Triathlon Elite Junior Triathlete of the Year and Yellow Jersey ambassador, said “It’s great to see Yellow Jersey become an Official British Triathlon Supplier. A lot of people invest significant time and resource into the sport, and yet there is a lack of understanding of how to best protect their investment; it will be great to have Yellow Jersey not only offering great cover, but also providing useful information to triathletes of all levels.”
Jack Buckner, Chief Executive of British Triathlon commented on the latest addition to BTF’s family of sponsors. “We are delighted to be announcing this agreement with Yellow Jersey Cycle Insurance,” he said. “British Triathlon looks forward to creating the opportunity for our athletes and the Home Nation membership to access comprehensive cycle cover as well as working closely with the sport to provide greater understanding on the importance of insurance for us all.”
Ryan Georgiades, Yellow Jersey Managing Director, added “The Yellow Jersey team is proud to be teaming up with British Triathlon and becoming the cycle insurer of choice for British Triathlon. We started the business because of our own love of cycling and competing in triathlons, so we know how important it is to have adequate cover when competing at home and abroad.
“We’re excited about supporting Home Nation members ensuring their passion is protected, allowing them to focus on competing and getting the most from their sport.”