The Challenge Family Americas race series has confirmed on-course nutrition partnerships with Gatorade Endurance and BOOM! Nutrition for the 2014 race season. Challenge Family will make its much anticipated debut in the United States on 29 June 2014 in Atlantic City, New Jersey – followed by events in New Albany, Ohio, and Rancho Cordova, California.
Gatorade Endurance is an elite line of sports nutrition products from the PepsiCo-owned Gatorade brand. Targeted at endurance athletes who have specific fuelling needs, Gatorade Endurance will be the official sports drink and energy chew of the Challenge Family Americas’ 2014 race series. Grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, the Gatorade Endurance line of products helps to deliver the fluids and nutrients that endurance athletes need for training or racing.
BOOM! Nutrition, a player in the performance energy gel segment, will supply carbBOOM! Energy Gels as the on-course energy gel partner for the 2014 Challenge Family Americas series. carbBOOM! Energy Gels are positioned with a ‘great taste, all natural, real fruit based ingredients and superior 9:1 complex carbs to simple sugar ratio.’
The company notes that the gels have been called ‘the best tasting stuff on the market’ and ‘the closest of all the gels to resembling real food.’ Endurance athletes turn to carbBOOM! Energy Gels for their ‘taste, sustained energy release and the fact that they don’t upset the stomach.’
The Challenge Family series of triathlons now features 26 full and half distance races around the world, including the world’s largest long distance triathlon – Challenge Roth in Germany. The birthplace of the Challenge Family, Challenge Roth now features over 5,500 athletes and 220,000 spectators and is home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR).
Since 2002, races throughout Europe, UK, Australia, Asia, North America and now South America have joined Roth. Together they aim to provide athletes with a new experience of long distance racing with ‘a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth.’
“To be successful in the sport of endurance racing, you must optimize your performance with sports fuel suppliers,” said Murphy Reinschreiber, Managing Director of Challenge Family Americas. “Gatorade Endurance is an authentic endurance product backed by a company that has supported our sport for as long as I can remember. It’s a real plus and convenience for our athletes to be able to obtain the product where the endurance athlete shops. carbBOOM! Energy Gels were one of the gel pioneers and we are excited to have them on our courses as well.”
“We couldn’t be more excited about this partnership with Challenge Family Americas,” added Sarah Bild, Director of Gatorade Endurance. “Gatorade Endurance is committed to fuelling the endurance athletes in all aspects of their training and is served on hundreds of race courses nationwide. We are proud to add Challenge to our race portfolio.”
“We are thrilled to support the Challenge Family Americas launch into the US,” said BOOM! Nutrition CEO Tony Lammers. “The great taste and superior performance of carbBOOM! Energy Gels fits well into Challenge Family’s focus on delivering an outstanding athlete experience.”