USA Triathlon (USAT), the national governing body for the sport of triathlon in the United States, has confirmed the promotion of Chuck Menke to Chief Marketing Officer at the organisation. Menke joined the organization in February 2010 as Director, Marketing & Communications. The announcement was made by USAT Chief Executive Officer Rob Urbach.
“Our marketing and communications platform has reached new heights under Chuck’s leadership, and I look forward to collaborating with him in the years to come,” Urbach said. “Chuck’s elevation to CMO will enable USA Triathlon to further benefit from his expertise, work ethic and broad capabilities.”
Menke’s professional background includes nearly 19 years of high-level sports marketing and communications experience, including the US Olympic Movement, the National Hockey League and NCAA Division I Athletics.
After doubling the organization’s sponsorship revenue in Menke’s first three years, USA Triathlon realized a 31% year-on-year increase in 2013. Overall marketing cash revenue also increased more than 50% since the end of 2009.
Menke has led efforts to broaden the organisation’s partner portfolio while signing non-endemic sponsors such as MetLife, Transamerica, Capital One and Avis/Budget. Menke has overseen communications for the London 2012 Olympic Games, a re-launch of usatriathlon.org, and several national television agreements.
A member of USA Triathlon’s senior management team, Menke is responsible for all strategic marketing efforts, including corporate sponsorship, licensing and advertising. He directs all branding, event marketing, and membership acquisition and retention, while supervising a department of 10 staff members.
An organizational spokesperson, Menke also guides public relations initiatives, USA Triathlon Magazine, social media and creative services.
“I’m extremely appreciative for this recognition and the increased level of responsibility that accompanies it,” Menke said. “Our accomplishments over the past four years are the direct result of a team-wide effort, and I’m fortunate to be surrounded by talented professionals who thoroughly embrace USA Triathlon’s mission.”
Prior to USA Triathlon Chuck Menke spent three years at Quinnipiac University in Hamden, Connecticut, where he was instrumental in opening the TD Bank Sports Center, a US$52 million, state-of-the-art facility for NCAA Division I basketball and hockey.
Previously, Menke was Director of Broadcasting & Communications with the National Hockey League’s St Louis Blues, beginning in August 2004. He oversaw strategic communications during the 2004–05 NHL Lockout, the NHL re-launch in 2005-06 and a subsequent team sale.
While at USA Hockey from 1995-2004, Menke served as Director of Media & Public Relations. His team staff appointments included the 2002 Olympic Winter Games, the 2004 World Cup of Hockey and numerous IIHF World Championships.
A Pennsylvania native, Menke graduated from the University of Missouri’s School of Journalism and has written for national media outlets, including USA Today. Chuck and his wife, Julie, reside in Colorado Springs, Colorado.