Herbalife and Pacific Sports have unveiled a new ’21st century’ Herbalife Triathlon course that is designed in a small footprint, looping International Triathlon Union (ITU)-style format.
The course for the 21 September race – formerly known as the Herbalife Triathlon Los Angeles – will be located entirely in the City of Torrance, the eighth largest city in Los Angeles County. Having been through multiple site surveys, the organisers note that this new venue ‘has shown itself to be ideal for this type of course.’
The start and finish will be on Torrance Beach with the bike and run segments on city and residential streets, and in Miramar Park and the beachfront path.
“Torrance has proven to be a hidden gem on many levels,” said Race Director Jack Caress. “The beach is beautiful; the race course will be very spectator-friendly; and the Torrance city council and city staff already have exceeded expectations when it comes to their support in bringing this new course to fruition.”
The approved course will be similar to what is being used in ITU World Cup races and will be an urban model for both age group participants and international competitors. Competition distances will include Olympic, Sprint and Super Sprint, relays, two youth courses and a 5K running race. For the first year of the new course the participant field will be limited to 1,500.
“These are the types of events we want to bring to Torrance,” said Mayor Frank Scotto after the city council approved Pacific Sports’ permit for 2014. “We value opportunities that help us raise awareness about the City of Torrance, promote health and wellness to our residents and businesses, and provide a positive economic benefit for our local hotel, food/beverage and retail businesses.”
“We are delighted to be continuing our long association with this race and look forward to taking it to Torrance, close to our main California campus, housing more than 1,500 employees,” said Rob Levy, Executive Vice President, Worldwide Sales and Marketing at Herbalife. “The new location offers huge benefits for participants and spectators alike, and exciting opportunities for the future of this important event.”
The City of Torrance and Pacific Sports are looking to the future and the possibility of an ITU World Cup event, which has never been held in the Los Angeles area, or an ITU World Championship event, which has only been held once in the United States, in Cleveland, produced by Pacific Sports.
“We have had a preliminary discussion with the ITU about a potential event here,” said Caress. “The change from the old style point-to-point course to a closed loop course is part of our preparation to elevate talks about hosting an ITU event in Torrance.”
Registration opens on Tuesday 1 July. The Herbalife Triathlon schedule includes the Saturday 20 September TriathlonLAB Health and Wellness Expo with vendors, retailers, workshops and course talks, all of which are free to the public.
Race day is Sunday 21 September with a finish line and Expo festival on Torrance Beach.
“It’s been great working with Pacific Sports and Torrance on the course, and the prospect of bringing an ITU event to the area is exciting,” said TriathlonLAB owner Lloyd Taylor. Taylor, who lives in the area, has been instrumental in the site selection and course design. “What a boost an ITU event could bring to the area businesses.”
Founded in 1983 and based in Orange County, California, Pacific Sports is a premier sports consulting firm, specializing in event development, production, management, and corporate sports marketing and development. It specializes in participatory lifestyle events including triathlon, running and cycling.
The company and its founder, Jack Caress, have produced more than 400 endurance events in the United States, including the 1996 Triathlon World Championships and 12 US Championships. Caress was also a co-founder of the Lifetime Fitness Triathlon Series and a board member for the Los Angeles Sports Council and Southern California Committee for the Olympic Games.
Pacific Sports currently produces 10 events annually, February through October, including the longest running triathlon in the US – 37 years – the Newport Beach Triathlon and two 2014 inaugural events, the Brooklyn Triathlon on iconic Coney Island and the US Open Triathlon in Texas.
Pacific Sports’ largest event, the Herbalife Triathlon, has seen more than 40,000 competitors swim, bike and run in its 14 year history.