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From feet freedom to waterproof/windproof – new shoes from On

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Award-winning Swiss running brand, On, has two new shoes on the way. The first is the winter edition Cloudrunner (waterproof and windproof for those miserable winter training months) which is available now; and the second is the new Cloudster that will launch in January 2015.

On Cloudster 2015
On is introducing the re-engineered On Cloudster for its 2015 collection. Built with the On DNA of ‘ultimate performance, comfort and fun’, the On Cloudster continues to provide ‘superior cushioning while updating and enhancing the shoe’s upper.’

In the Cloudster, On is introducing its Adaptive-Fit concept –an intelligent 4 Way-Stretch fabric that adjusts itself completely to provide the perfect fit. The toes are given the freedom to splay out easily and benefit from the natural cushioning capabilities of the feet. According to On, this gives the stability for an effective push-off.

 

On Cloudster - Chili Curacao side shot

 

“We wanted to create a shoe that fits to all types of feet and provides ultimate comfort,” explained On co-founder and 6-time Ironman Champion Olivier Bernhard. “So many people struggle with finding the perfect running shoe. The all new Cloudster means freedom for your feet and comfort down to the tips of your toes.”

The Cloudster features On’s patented CloudTec sole that combines a soft landing with a firm push-off. The result is billed as a new running experience: fast, light and agile.

The new Cloudster will be available from December 2014 in classic Black/White for both men and women and then a striking Chili/Curacao for women and Denim/Lime for men. The Cloudster has an RRP in the UK of £110.

On Cloudrunner Winter Edition
The Swiss know only too well that there is no such thing as bad weather, only bad equipment. Utilising the clever Swiss technology of On, the new Cloudrunner Winter Edition braves the elements and keeps runners’ feet warm and dry.

Equipped with a high-tech membrane, the Winter Edition is now also 100% water- and windproof and yet retains breathability. The adjusted tongue provides comfort and protects from wet conditions and dirt.

The young Swiss running brand On with its award-winning technology is also aiming to facilitate a new running sensation, which combines a soft landing with a powerful push-off. “The Cloudrunner brings the unique On running sensation, often described as running on clouds, into the winter,” notes Olivier Bernhard, six-time Ironman Champion and Co-Founder of On.

“It has been engineered for long-distance runs, endurance and off road training in cold and wet conditions. Dry and warm feet run faster,” he added.

 

On Cloudrunner Winter Stormblack

 

On Cloudrunner Winter Stormblack 2

 

An enforced CloudTec system with 15 high-profile Clouds absorbs heavy impact and provide stability and underfoot protection. The Cloudrunner Winter Edition, which weighs 290g / 350g, is immediately available for both men and women in stormblack/sea and stormblack/mauve for £140.

The 2014 On collection includes its lightest, cushioned running shoe Cloud, the ultra-light Cloudracer, the popular Cloudsurfer, the Cloudrunner and the fun Cloudster. The On brand is available at over 1,300 leading specialty running stores in 25 countries and online.

www.on-running.com

 

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