Home All news

FuelBelt signs South African pro triathlete James Cunnama


Tri accessories specialist FuelBelt has announced its sponsorship of South African professional triathlete James Cunnama. Cunnama has joined the star-packed FuelBelt Race Team in ‘a multi-year deal as an ambassador to one of the most dedicated and long standing brands in triathlon.’

After placing 4th in the Ironman World Championships last October, and taking home the win in his 2014 debut on his home turf at Ironman South Africa in mid January, Cunnama’s future as a top ranked pro triathlete is bright. In 2012, he also impressively broke the 8hr mark at Challenge Roth with a time of 7:59:59.

“We’ve been following James for a while and were very impressed with his overall skills and killer run splits,” said Vinu Malik, Founder & CEO of FuelBelt. “He’s got everything it takes to be a world champion, including a fantastic work ethic and positive attitude. We are excited to have him join the FuelBelt team!”


FuelBelt logo


“I have been using FuelBelt products to fuel properly in racing and training for years,” said Cunnama. “It is great to work with a company who understands the unique fuelling challenges an Ironman can present and has the solutions to make my racing and training easier and more comfortable.”

FuelBelt Inc is a world leader in hydration belts and running accessories. Founded in 1997 by 36x Ironman finisher and 7-time Ironman World Championship participant, Vinu Malik, FuelBelt continues to serve the needs of endurance athletes across the globe.

FuelBelts have been used to ‘break world records, set personal bests, and have been used at the Olympic world stage, where every effort and every second counts.’




Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.