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Giving cancer the cold shoulder at London Winter Run 2015

Wimbledon might be in its second week, the Tour de France just around the corner and the school summer holidays shortly upon us – but Londoners are already being called upon to conquer the cold this winter. Getting outside to run is certainly easier when the sun is shining, but to keep the motivation through the winter is something not everyone can sustain; 26% of runners supposedly never run in the winter.

The Cancer Research UK London Winter Run is challenging people to keep running through the winter by taking on a 10K run on 1 February 2015. 15,000 people are expected to fill the streets early next year, making their way past London’s most iconic landmarks where they will brave the elements to raise vital funds to help beat cancer sooner.

The run, delivered in partnership with Cancer Research UK by Human Race – ‘the UK’s largest organiser of running, cycling, triathlon and swimming events’ – will see runners gather at ‘Base Camp’, which will be set up by the River Thames on London’s Embankment. From there they will set off along a stunning looped course featuring views of the London Eye, St Paul’s Cathedral, Big Ben, the Tower of London and many more of London’s iconic sites.

Areas of snow, being dubbed Snow-Zones, are anticipated to feature on the winter themed route, but, as Human Race points out, ‘runners won’t let that stop them making it to the finish as they conquer the cold in aid of Cancer Research UK.’

Clive Sanders, Head of Events at Cancer Research UK, said “We’re delighted to be launching this exhilarating running event for London and we hope thousands of participants will unite to help beat cancer sooner. By taking part in the Winter Run men and women of all ages can give cancer the cold shoulder and demonstrate that the fight to keep more families together for longer is year-round.”

The timing of the Cancer Research UK London Winter Run is also well-timed to put those New Year’s resolutions into practice. For anyone aiming to get fit and healthy in 2015, the London Winter Run provides some inspiration to dig out the trainers and see the city in the best possible way ‘by foot, on safe closed roads with thousands of cheering supporters.’

Human Race points out that the event also gives runners hoping to maintain their fitness throughout the winter something fun to aim for and is ‘an ideal distance to conquer as part of a spring marathon training plan.’

Nick Rusling, CEO of Human Race, said “The London Winter Run is part of our vision to get thousands of runners to take on the challenge of running in stunning central London in the heart of winter. To achieve this vision we will work with our partners Cancer Research UK and London in order to inspire people to keep active all around the year.

“We’ve organised many events in the winter before and they have a wonderful added sense of camaraderie and collective spirit which should make this event magical.”

Runners can register their interest now to take advantage of the early-bird price of £34 for a limited time only. The entry price will rise to £39 on 16 July.




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