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HUUB chats with new ‘Huubster’ Frederik Van Lierde


Wetsuit and apparel specialist HUUB has released a short video with the latest ‘Huubster’ to join its roster of sponsored athletes – Frederik Van Lierde, 2013 Ironman World Champion.

HUUB founder and Managing Director Dean Jackson (living the brand with a Huub tattoo!) sat down for a brief chat with ‘Freddie’ to talk through his training plans and the road to Kona 2014.



Award winning wetsuit brand HUUB is expanding its international profile by signing up a host of foreign athletes who will be competing in triathlon events across the globe in 2014 – sporting HUUB’s latest triathlon wetsuits.

In tandem with its new athlete sponsorships, HUUB is developing its network of international distributors including South Africa, Australia – where it claims to already be the second leading wetsuit brand for triathletes – and throughout Europe.

In addition to its signing of Frederik Van Lierde, to support its international expansion, HUUB has joined forces with a number of established and up and coming triathletes. These include South African athletes Richard Murray, Henri Schoeman and Wian Sullwald as well as Russian brothers Denis and Ivan Vasiliev who are all achieving recognition in the International Triathlon Union (ITU) circuit.

The HUUB team notes that it understands the specialist technical and scientific fields associated with triathlon, including hydrodynamics and swim stroke analysis. From smart scientist Huub Toussaint, clever SwimSmooth guys Adam Young and Paul Newsome to pragmatist Dean Jackson, the HUUB brand is focused on bringing cutting edge innovation to its products, whilst retaining a sense of reality and accessibility.

HUUB wetsuits, clothing accessories and goggles are worn by such sporting stars as Olympic London 2012 medallists Jonathan and Alistair Brownlee, Richard Varga (fastest swimmer in ITU triathlon), Clayton Fettel (Australian long course star), Frederik Van Lierde (Ironman World Champion), Caroline ‘Xena’ Steffen, Catorina Morrison, Richard Murray, Henri Schoeman and Wian Sullwald.




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