Footwear and accessories specialist Implus has announced its acquisition of TriggerPoint Performance, the sports performance, self-care brand. The acquisition comes as Implus continues to expand its current product offerings in its Fitness and Specialty Divisions.
TriggerPoint Performance was founded in 2002 by Cassidy Phillips, an avid athlete, extreme sport enthusiast and accomplished triathlete. The range of TriggerPoint products stemmed from Cassidy’s drive to create self-care solutions to relieve muscular pain associated with the effects of fibromyalgia, a chronic muscular dysfunction that takes over the body’s ability to maintain and regulate muscular pain.
Starting out of the back of an RV, the TriggerPoint brand soon built ‘a line of products and methodologies recognized globally for its effective, efficient approach to self-care, performance and general efficiencies of movement.’
“The addition of the TriggerPoint brand to the Implus family bridges current markets of run specialty and fitness, as well as opening new possibilities to build incremental business in new channels,” said Todd Vore, President of Implus. “In addition, their products and creative content will help our other brands within the same channels to thrive and increase consumer awareness and conversion.”
In partnering with Implus, TriggerPoint plans to bolster product innovation and global brand distribution. For Implus, this marks a new direction into the therapy accessories marketplace, and should help Implus’ complementary accessory brands build products that can cater to new markets and demographics.
“I am proud to be joining the Implus team and be a part of their innovative approach to development and distribution of consumer products,” said Cassidy Phillips. “TriggerPoint has been in the trenches for the past 13 years, empowering people to take care of themselves and do things they never thought possible.
“There comes a time in a company’s growth that you can no longer do it alone. Implus brings the efficiencies we need to continue our efforts and stay true to our mission to take care of those that are in need of better movement.”
This acquisition marks the third made by Implus in 2014, following the addition of FitDeck workout programs to its Fitness Division in Sausalito, California, and DryGuy/MaxxDry boot dryers to the company’s Outdoor Division in Seattle, Washington.
Founded in Austin, Texas, Trigger Point will remain in the local area and work with its current team of employees.
Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative provider of footwear, outdoor and fitness solutions. Implus’ brand family includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Penguin, Perfect Fitness, ICETrekkers, FitDeck and DryGuy.
From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus distributes in over 75,000 retail outlets across North America and in 70 countries worldwide.
TriggerPoint Performance is ‘a brand that empowers people to move better.’ The company’s innovative products are supported by simple instructions that empower anyone to manage their own therapeutic care. TriggerPoint’s mission is to provide innovative education and products that increase, enhance or rehabilitate natural ease of movement in anyone who craves an active lifestyle.