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IRONMAN steams ahead at Chattanooga with new IM 70.3 US Series event


IRONMAN has confirmed that Chattanooga will host the 26th race in the IRONMAN 70.3 US Series with Sunbelt Bakery as the event’s title sponsor. The inaugural Sunbelt Bakery IRONMAN 70.3 Chattanooga triathlon will take place on Sunday 17 May 2015.

“After the phenomenal success of Little Debbie IRONMAN Chattanooga, we are extremely excited to add an IRONMAN 70.3 race, providing another opportunity for athletes to race and take in the beauty of this area,” said Andrew Messick, Chief Executive Officer of IRONMAN.

“Chattanooga proved to be an incredible host this past September and we look forward to expanding our relationship with this great community.”

Sunbelt Bakery IRONMAN 70.3 Chattanooga will lead athletes through a 1.2-mile swim, 56-mile bike and 13.1-mile run on nearly the same course as IRONMAN Chattanooga. The IRONMAN 70.3 Chattanooga race will start with a point-to-point 1.2-mile swim down the Tennessee River.

Athletes will exit the water and transition at Ross’s Landing Park before starting a one-loop 56-mile bike course that will travel through north Georgia and historic Chickamauga. The course will feature mountain views as it parallels Lookout Mountain.

Athletes will then begin the double-loop 13.1-mile run through the ‘Scenic City’. After running through downtown Chattanooga, The Tennessee Riverwalk, Veterans Bridge, North Shore, Walnut Street Bridge and the Riverfront Parkway, athletes will come to a triumphant finish at Ross’s Landing.

“It’s truly an honour to be chosen to host an additional IRONMAN event,” said Bob Doak, President & CEO of the Chattanooga Area Convention & Visitors Bureau.

“According to IRONMAN, we are one of only 10 cities globally that host both an IRONMAN and an IRONMAN 70.3 triathlon. That’s phenomenal. Including participants, families and spectators, we’re expecting more than 6,000 people and an estimated economic impact of US$3-4 million annually.”

“McKee Foods is so happy to have the opportunity to lend the Sunbelt Bakery brand to the sponsorship of this next chapter in Chattanooga’s IRONMAN story,” added Chris McKee, Executive Vice President for McKee Foods.

“We saw such incredible support from the people and businesses of Chattanooga and North Georgia, the athletes from all over the US and the world and, of course, from our co-workers and others who helped make September’s Little Debbie IRONMAN Chattanooga race a huge success.”

McKee continued, “Bringing our community the Sunbelt Bakery IRONMAN 70.3 Chattanooga was an easy decision to make, and we’re proud to be a part of it. Sunbelt Bakery granola bars and granola cereals are locally made in Collegedale, Tennessee. They are made with whole grains and no preservatives, and are great sources of energy for the endurance athlete and everyone else.”

Sunbelt Bakery IRONMAN 70.3 Chattanooga will offer 30 age group slots to the 2015 IRONMAN 70.3 World Championship taking place on 30 August 2015 in Zell am See-Kaprun, SalzburgerLand, Austria.

General registration for Sunbelt Bakery IRONMAN 70.3 Chattanooga will open on Tuesday, 18 November 2014 at 12:00 midday ET at ironman.com/chattanooga70.3.




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