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ITU World Triathlon Chicago confirms official local partners


Hot on the heels of confirming TYR Sport as Official Swim Partner, and Universal Sports Network airing exclusive national US television and online coverage, the 2014 ITU World Triathlon Chicago event has confirmed a number of official partners.

The event is slated for this coming weekend, 27-29 June, along the shores of Lake Michigan at Grant Park. More than 4,000 triathletes — including elites, age-group athletes and paratriathletes — will be supported by the following official partners of the 2014 ITU World Triathlon Chicago: Chicago Department of Aviation; Life Time — The Healthy Way of Life Company; Garmin; Goose Island; Illinois Bone & Joint Institute; Herbalife; Element Multisport; and BOOM Nutrition.

These sponsor partners join recently confirmed event sponsors: ASICS America the event’s Official Apparel Partner; financial services sponsor Columbia Managementofficial housing partner onPeak; and Chicago-based Dare2tri Paratriathlon Club, which has been named the Presenting Sponsor for the 2014 ITU World Paratriathlon Chicago event.

ITU World Triathlon Series logo

The Chicago Department of Aviation (CDA) administers all aspects of two major airports – Chicago O’Hare and Midway International. The CDA ensures safe and efficient travel through the airports, and is self-supporting, using no local or state tax dollars for operations or capital improvements. Together Chicago’s airports generate more than US$45 billion in annual economic activity and create 540,000 jobs for the region.

As ‘The Healthy Way of Life Company’, Life Time helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions. The company is active both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations.

In February this year, the event organising arm of Life Time confirmed that the Chicago Triathlon and Leon’s Triathlon will incorporate the ITU World Triathlon Chicago into the 2014 Chicagoland Tri Series. (Last year, Leon’s Triathlon and the Chicago Triathlon formalized the Chicagoland Tri Series as an incentive for amateur athletes to race multiple events, providing ‘a unique angle of competition’.)

Garmin’s expanding fitness segment focuses on developing technologies and innovations to enhance users’ lives and promote healthy and active lifestyles. Whether it’s running, cycling, or other athletic pursuits, Garmin fitness devices are becoming essential tools for athletes both amateur and elite.

Founded in Chicago in 1988, Goose Island, the ITU World Triathlon Chicago event’s Official Beer Partner, is one of the most successful craft breweries in the Midwest and produces some of the most popular and award winning beers in the US. Since 1989, Goose Island beers have won a variety of awards at acclaimed beer events including the World Beer Championships, World Beer Cup, European Beer Star, World Expo of Beer and the Great American Beer Festival (GABF).

Illinois Bone & Joint Institute (IBJI) is a leader in the Chicago area for excellence in orthopedic care and will serve as the official orthopedic and physical therapy provider for the 2014 ITU World Triathlon Chicago event. With 90 physicians and over 150 physical, occupational, and massage therapists spread throughout 20 locations in Chicago and north/northwest Chicagoland, IBJI offers a complete range of the most advanced orthopedic care for people of all ages.

Herbalife is an Official Nutrition, Wellness, and Sports Performance Partner of the 2014 ITU World Triathlon Chicago and the 2015 ITU World Triathlon Grand Final and World Championships. Herbalife is a global nutrition company that sells weight-management, nutrition and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 90 countries to and through a network of independent member distributors.

Element Multisport will be on-site as the Official Bike Mechanic Service of the ITU World Triathlon Chicago. Element was created so that triathletes and cyclists of every level would have a place to get high quality gear, expert advice and top-notch customer service. Element will provide bike mechanic support for athletes competing in the event this weekend.

BOOM Nutrition’s Carb Boom! Energy Gels will be the on-course energy gel at the 2014 ITU World Triathlon Chicago and the ITU World Triathlon Grand Final and World Championships in 2015. Carb Boom! Energy Gels are made with real fruit concentrates and purees and are ‘rich in complex carbohydrates that deliver a steady energy release without the risk of an upset stomach.’

The City of Chicago joins the ITU World Triathlon Series in 2014 and 2015, including the 2015 ITU World Triathlon Grand Final and Age Group World Championships. One of just eight series events around the globe in 2014, Chicago will welcome 130 of the world’s top Olympic-distance triathletes alongside such cities as Auckland, Cape Town, Yokohama, London, Hamburg, Stockholm and Edmonton.

In addition to the elite races, the event features top-flight Olympic- and sprint-distance age-group races, as well as two relay options, offering amateurs the chance to compete in the same epic venue as the world’s best athletes. Launched in 2009, and rebranded in 2011, the ITU World Triathlon Series is televised in more than 160 countries.





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