With less than a week to go until the start of the 2014 Formula 1 season, Jenson Button has announced further details of his 2014 Jenson Button Trust Triathlon. Two videos have today been released, the first outlining what people can expect if they sign up for the triathlon; the second explaining the relationship between the Jenson Button Trust and Cancer Research UK.
Santander has already been confirmed as an official partner for the 2014 event with more brand partnerships to be announced in the coming weeks.
Commenting on the new videos, Jenson Button said, “Not only is this a big week for me with the start of the 2014 Formula One season in Melbourne, it is also an exciting week for the 2014 triathlon. Tickets have been selling fast since we announced a few weeks ago and we are getting ever closer to capacity.
“At the end of this week we will be announcing some exciting new partnerships for the triathlon, which we feel will really help boost the event to the next level. I have today released a number of videos which outline what you can expect if you sign up for the 2014 triathlon.
“One of the videos explains why we have entered into a formal relationship with Cancer Research UK. Every penny that is raised this year will go towards the life-saving work carried out by Cancer Research UK. I have been really pleased to hear how well a lot of the competitors have been doing in trying to raise the suggested £500 target.
The 2014 Jenson Button Trust Triathlon will be held on 12 July at the Luton Hoo Estate in Bedfordshire. The event combines competition with a relaxed festival atmosphere. It aims to have a true family feel with a buzzing event village, post race party with prizes presented by Jenson, live music and a barbecue.
In a unique format, competitors are given the chance to race twice, with the preliminary heat consisting of a 300m lake swim, 9K bike ride and a 2.5K run. The top performers will then go on to the final (750m swim, 15K bike ride, 5K run), with the runners up entering the ‘wooden spoon’ race.