New Thermo Whey from Kinetica is a general health positioned product that would appeal to endurance athletes as well as power and gym focused consumers.
Targeted at health & fitness enthusiasts looking for a diet supporting supplement to aid in weight management goals, Thermo Whey helps to maintain lean muscle and boost daily protein levels. Using high quality protein, and low in sugar, the protein shake includes the added benefits of researched ‘lean actives’ to help achieve a leaner, healthier physique.
Protein contributes to the maintenance of lean muscle – the more lean muscle you can maintain, the less body fat you will have. Thermo Whey contains a scientifically engineered combination of advanced high proteins, low GI grounds oats, beneficial fats and fibre – all geared to helping improve lean muscle maintenance and definition.
“Carrying excess body weight in the form of fat is a proven disadvantage that can seriously affect performance,” said Kinetica’s in-house clinical nutritionist, Matt Lovell.
Containing Biotein Thermo – a unique blend of predominantly whey protein isolate and whey protein concentrate (coupled with the digestive enzyme Aminogen and essential amino acids) – Kinetica notes that the whey protein isolate found in Thermo Whey is the purest form of protein.
The protein is produced by cross-flow micro-filtration that results in a virtually lactose and fat free ingredient, rich in essential amino acids.
Thermo Whey also includes low GI ground oats and provides over 750mg of Tonalin Conjugated Linoleic Acid (CLA). It is high in fibre, low in sugar and includes additional lean actives – Fibrulose, L Carnitine, L Tartrate and Green Tea extract.
“Thermo Whey’s smart use of high quality proteins and fibre provides a satiety effect (the feeling of fullness for longer), which can help curb hunger pangs,” added Matt Lovell.
“The higher satiation value of proteins is closely linked to diet induced thermogenesis (generation of heat by physiological process). The rise in internal temperature of the body in response to the ingestion of protein is 50-100% higher than that of carbohydrates.”
Free of artificial flavour and colours, Thermo Whey is ‘safe and batch tested within WADA (World-Anti-Doping Agency) guidelines.’
The recommended use is before or after exercise and between meals. Launching with three flavours (Peach Yoghurt, Wild Raspberry and Smooth Chocolate), Thermo Whey is available from kineticasports.com priced at £64.99 (for 1.8kg) and £34.99 (for 900g) tubs.