Feetures!, a leading performance sock brand in the specialty running market, has announced the release of the Plantar + Calf Sleeve. Utilizing Feetures!’ unique compression technology, the sleeve, which will be available this autumn/fall, is claimed to be the only product of its kind.
The Plantar + Calf Sleeve joins the Plantar Fasciitis Sleeve, which Feetures! notes was the top selling sports brace in Run Specialty in 2013 (according to Leisure Trends data). The new product expands Feetures! collection of performance and recovery products.
The Plantar + Calf Sleeve is specifically designed for runners with Plantar Fasciitis symptoms or lower extremity pain who also desire the performance and recovery benefits of a compression calf sleeve. Using Feetures!’ FS6 Compression Zone Technology, the Plantar + Calf Sleeve aims to reduce heel and arch pain by lifting, stretching and stabilizing the plantar fascia while also improving circulation throughout the leg for faster recovery and reduced fatigue.
The sleeve features 20-30 mmHg of compression at the ankle which graduates toward the top of the sleeve for improved circulation. A calf stabilization zone reduces muscle vibration, while iWick fibres wick away moisture to keep feet cool and dry. The Plantar + Calf Sleeve can be worn comfortably under socks during running or recovery.
“We’ve seen an increased demand from runners for a product that can treat plantar fasciitis while allowing them to continue training and racing,” said Joe Gaither, Feetures!’ Director of Marketing. “The Plantar + Calf sleeve lets runners treat the symptoms of Plantar Fasciitis and enjoy the performance and recovery benefit of graduated compression while continuing to run, race, and stay active.”
The Plantar + Calf Sleeve will debut at Summer Outdoor Retailer (Booth #36202) and will be available at retailers and at www.feeturesrunning.com in autumn/fall 2014. MSRP is US$59.99 for a pair
Designed for runners, by runners, Feetures!’ mission is to support runners and other athletes in their pursuit of healthy, active lifestyles. Based in Conover and Charlotte, North Carolina, Feetures! works with ‘partners all over the globe to produce products of the highest quality. Feetures! also notes that it is ‘proud to maintain a level of personalized service that only a family-run business can offer.’