Immediate Media Co – the company behind 220 Triathlon magazine, plus a raft of multisport titles recently acquired from Future Publishing, and The Triathlon Show – has confirmed a rebrand of the show, which it acquired last year.
The Triathlon Show, ‘the UK’s premier multisport and endurance exhibition’, has been rebranded The 220Triathlon Show ‘to strengthen its alignment with Britain’s bestselling triathlon magazine.’
The first show to carry the new name and refreshed logo will be the 2015 event, which will take place at Sandown Park in Esher, Surrey, from 27 February to 1 March.
Andy Healy, Show Director, said “For 25 years, 220 Triathlon has been one of the biggest names in tri, so I am delighted that Europe’s largest dedicated triathlon expo is now more closely aligned with this trusted and well-respected brand, and look forward to bringing our long-standing expertise in this exciting industry to multisport athletes of all levels in 2015.”
Helen Webster, Editor of 220 Triathlon, added “The 220 team is thrilled to be working more closely with the show team for what is guaranteed to be a highlight on the 2015 multisport calendar. With the magazine team’s expertise and knowledge of the industry, together we will be able to deliver a fantastic weekend of sporting activities, seminars and Q&A sessions that will educate, inspire and entertain triathletes of all ages and abilities.”
The Triathlon Show was acquired by Immediate, the publisher of 220 Triathlon, in March 2013. The 2014 event, which ran from 28 February to 2 March, was ‘the first to be managed and produced by Immediate and attracted over 7,000 visitors.’
The Triathlon Show has been running for 12 successful years, and, according to Immediate, under its new ownership the 2014 event was the biggest yet with 40% more floor space, over 100 exhibitors, interactive features and a programme of expert-led seminars and workshops.
Work is now underway on the 2015 220Triathlon Show, with a full schedule and exhibitor listing to be published later in the year.
The 220Triathlon Show is billed as the perfect event for all triathletes – from those about to enter their first triathlon to triathlon veterans. The show is an opportunity to buy gear for the season ahead, see the latest products/innovations, meet and get advice from leading experts and athletes, plus take part in the various events at the show.
In addition to over 140 top brands and retail exhibitors the show will feature seminars, swim sessions, a 10K run race, sportives and new for 2015 it will include a full fitness testing area, cycle and run test tracks plus an indoor TT. This is positioned as ‘a must start to the season for all triathletes, cyclists, runners and open water swimmers or for those looking to get into the sport.’