Nuun, a leading electrolyte sports drink tablet in bike, run and outdoor specialty stores across the US, has signed on as an official member of the PeopleForBikes Coalition, continuing its long-standing support for local and national cycling athletes, events and organizations.
To further support the mission, Nuun and PeopleForBikes have partnered on a product collaboration with proceeds being donated to the movement.
The mission of PeopleForBikes is to improve bicycling in the US through collaborating with individuals, businesses and communities. Its coalition members represent the business voice of US bicycling—extending the resources, reach, and influence of bike companies. Members commit a percentage of domestic bicycle related revenue annually to PeopleForBikes.
“We are proud to partner with PeopleForBikes to make riding better for everyone. Increased access to safer bike trails and paths will mean a healthier and happier community,” said Kevin Rutherford, Nuun’s President and CEO. “This collaboration will help elevate awareness of the great work that PeopleForBikes is doing to move this vision forward.”
As an additional level of support, Nuun has created a co-branded PeopleForBikes product 4-pack, set to debut at specialty retail outlets in spring 2015. The 4-pack price is US$24.00 and includes 1 tube each of Nuun Active Hydration Citrus Fruit and Watermelon, plus Nuun Energy Lemon Lime and Wild Berry.
Proceeds from each co-branded 4-pack sold nationwide will be donated to PeopleForBikes. Nuun and PeopleForBikes will launch this collaboration at the Interbike tradeshow in Las Vegas, Nevada, on 8-12 September 2014.
“We’re grateful for our industry members who go above and beyond to support our mission to make riding better for everyone,” said Charlie Cooper, PeopleForBikes’ VP of Membership and Development. “Big thanks to Nuun for making our cause more visible through this promotion.”
Nuun and Company, based in Seattle, Washington, is a pioneer of electrolyte enhanced drink tablets that turn water into ‘an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks.’ Founded in 2004, Nuun is used by some of the world’s best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor and general fitness.
Ten years later, Nuun Active Hydration remains ‘the #1 selling sports drink product in bike, run, outdoor specialty, and outdoor chain stores.’ Nuun is sold in over 5,000 outlets in the US and available in over 30 countries.