Nuun – a leading electrolyte sports drink in run, bike and outdoor specialty stores across the US – has welcomed Olympian Kara Goucher to its portfolio of elite athletes. Nuun and Goucher’s multi-year marketing partnership is effective immediately.
Goucher is an accomplished female distance runner alongside being a dedicated wife and mother. Goucher made her marathon debut in New York City in 2008 and placed third. In 2011, she was fifth at Boston with a PR of 2:24:52. She competed in both the 2008 Olympics in Beijing and the 2012 London Olympics where she placed 11th in the Olympic Marathon.
In January of this year, Goucher moved back to Boulder, Colorado, to train with her college coach, Mark Wetmore, and University of Colorado Boulder assistant coach Heather Burroughs. On 20 March 2014, Kara also signed with women’s running apparel company Oiselle as ‘a sponsored athlete, valued teammate and business partner.’
“We are Kara’s biggest fans and are proud to support her as she chases top results in the next few years,” said Kevin Rutherford, President and CEO of Nuun and Company. “Her combined commitment to athletic excellence and motherhood aligns with our company goal to develop proper hydration both for elite athletes racing at top levels as well as for families seeking no-sugar alternatives to juices, sodas, and sports drinks.”
Goucher will use Nuun-branded water bottles at all elite hydration and fuelling stations along race courses. At major running event expos in which she participates, she will spend time at Nuun’s booth interacting with customers and fans. Goucher will co-create website and blog content for Nuun.com, including such topics as balancing parenting and training, hydration and fuelling, and race planning/strategies. Active on Facebook and Twitter, she will host Q&A chats where followers can get her feedback in real time.
“Staying hydrated during a hard workout or race is important. But just as important is showing up hydrated and properly recovering afterwards,” said Goucher. “That’s why I love Nuun; for its versatile use before, during, and after activity. Better yet, I can then turn around and serve it safely to my child instead of some sugary soda or juice drink. I am ecstatic about this partnership and the opportunity to evangelize the brand.”
In a unique move, the partnership will go beyond the traditional elite athlete partnership model. Goucher will also be ‘a Nuun stakeholder and collaborator on product development’.
Nuun has established itself as a premier sports hydration drink of choice for endurance athletes in the running industry. Nuun continues to revolutionize the sports drink market by offering simple and self-dissolving electrolyte enhanced drink tabs without sugar. Ongoing research, testing, and consultation with elite athletes, coaches, and customers is integral to the brand’s innovative approach.
Within the last year alone, Nuun introduced Nuun Energy designed to redefine the energy drink market with a clean, no-sugar alternative enhanced with five B vitamins and 40mg of caffeine. Just in time for the spring and summer seasons, and based on popular consumer demand, Nuun re-released its popular Watermelon flavour.