Sports Tours International, a leading independent sports tour operator, and Elivar, the sport nutrition specialist for athletes over 35, have announced a strategic partnership commencing in December 2014.
This partnership, the first marketing alliance exclusively focused on Sports Tours Internationals’ core customer base of 35 plus year old athletes, has been created to provide Sports Tours International customers with sports nutrition products and knowledge as they prepare for their training and events during 2015.
Len Dunne, Co-Founder of Elivar, said “It means a lot for us to be given this opportunity to advise athletes who want to train and perform at their potential. We know that our formulations will give them a performance edge while at the same time providing them with nutritional solutions to ensure that they stay healthy.”
Chris Bird, CEO of Sports Tours International, added “We are dedicated to providing the best possible sporting experiences for our clients and this is a fantastic opportunity for us to give sports nutrition advice from a company we trust. It’s great to welcome Elivar on board as they bring the same passion, enthusiasm and dedication to the market as we do here at Sports Tours International.”
Elivar offers a range of sports nutrition products that are specifically designed for the over 35 age group athlete. Developed with world-class sports nutritionists, Elivar’s unique product range contains lower glycaemic index sugars, a sophisticated mix of slow-burn carbohydrate and a rich supply of protein, all of which are seen as essential for optimising and regulating energy levels and maximising recovery for the more mature athlete.
Manchester-based Sports Tours International, ‘the UK’s leading sports tours operator’, has over the past 40 years taken thousands of its customers to some of the world’s biggest sporting events to participate and spectate. Travelled to events include: the Tour de France, the TCS New York City Marathon and the Virgin Money London Marathon.