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The Sufferfest’s new Half is Easy video ‘fits profound discomfort into a lunch hour’


The nation of ‘Sufferlandria’ is celebrating the release of The Sufferfest’s new cycling video, Half is Easy, following a world premiere screening to a sold-out audience in Melbourne, Australia.

With the ‘enterPAINment’ style of hard-core racing and bizzare sense-of-humour that has made The Sufferfest among the world’s most engaging cycling training videos, Half is Easy delivers ‘a high-intensity workout with a killer electronic music soundtrack.’

The video features officially licensed footage from the Union Cycliste Internationale (UCI), including men’s and women’s World Cup and World Championships Mountain Bike Eliminator and Cross Country, BMX, Cyclocross, Road and Cycle-ball (yes, Cycle-ball).

The Half is Easy storyline sees Grunter von Agony, Famous Directeur Sportif of the Sufferlandrian national team, respond to criticism that his workouts are too hard by creating a training video where ‘half is easy’.

“We wanted a film that would comfortably fit profound discomfort into a lunch hour,” explained Sufferfest Founder and CEO David McQuillen. “Half is Easy delivers and it’s packed with enough weirdness to make you laugh just when you’re in the most agony. Which makes the suffering even worse, of course.”

The 39 minute workout was devised by three-time British National Cyclo-cross Champion, Ian Field of the UK’s Dig Deep Coaching. “This is the session I do when training to compete at the highest level of ‘cross on the World Cup circuit,” said Field. “It’s all about high intensity, repeated accelerations – so it’s a great training video for ‘cross, criterium, mountain bike or road riders.”



Half is Easy is available for individuals to purchase and download now at TheSufferfest.com for US$11.99.

Based in Singapore, The Sufferfest Pte Ltd makes ‘the world’s best indoor cycling videos’, combining officially licensed footage of professional bike races such as the Tour de France and Giro d’Italia with high energy, hand-picked music and structured interval workouts designed by world-class coaches.

The Sufferfest is the official sponsor of the UCI Women’s Road World Cup as well as the sponsor of Africa’s first all-black UCI Elite Mountain Bike Team, ACE-TheSufferfest-Lesotho. The Sufferfest was founded in 2009 by David McQuillen and has customers in more than 70 countries.

‘Sufferlandria [a country that knows no borders, only lactate thresholds] continues to lobby the UN for recognition and fights the forces of sinister, terrible Couchlandria.’




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