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Twinkle in the eye for Optic Nerve as bright future projected


Thanks to a strong performance in the first half of the year and a positive forecast for the rest of 2014, Optic Nerve Eyewear has announced a positive restructure of its Sales and Marketing Team. Internal promotions include a new Director of Sales, Sales Manager and Communications Manager.

“We exceeded our sales quotas for the first half of the year, and the forecast for the reminder of the year and 2015, are extremely positive,” said Optic Nerve President Bill Cotton. “We wanted to honour the core members of our Sales and Marketing team for this achievement.”

Most notably, Gregory Niver, former Sales Manager, was promoted to Director of Sales. Over eight years ago, Niver started with Optic Nerve Eyewear as a Marketing Coordinator. ‘His knack for high-level strategic thinking has led him to succeed in every subsequent position he’s held with the company.’

His primary responsibilities in his new Director of Sales role will include managing the global sales force and working with major retail partners on strategic alignment.

Taking over the Sales Manager position is Josh Miller, formerly an account executive. Miller will now be responsible for the internal sales team as well as managing key accounts and sales retention.

Similarly, Mae Harris, formerly Marketing Communications Specialist, has been appointed Communications Manager. Harris will now be responsible for the internal marketing team as well as managing marketing communications and public relations.

“Miller was hired in February of 2013, with Harris joining the team a couple months later,” said Bill Cotton. “Both have surpassed performance goals, steadfastly upheld our core values, and brought value to the company beyond their defined roles.”

The new and improved Sales and Marketing Team is currently looking forward to debuting a new brand and several new sunglasses styles at Outdoor Retail Summer Market 2014, Booth #32059.

Independently owned and firmly rooted in Colorado for over three decades, Optic Nerve Eyewear is committed to supporting communities worldwide through making performance-driven, price-conscious sunglasses and goggles.

Backed by a lifetime guarantee, all styles have 100 percent UVA and UVB protection; ‘lightweight, durable construction, and fashion-conscious styling.’ Optic Nerve Eyewear is the official eyewear partner of the National Interscholastic Cycling Association and XTERRA, the US nation’s premier off-road triathlon and trail running series.




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