The organising team at the 2014 PruHealth World Triathlon London has announced a partnership with Yellow Jersey Insurance.
Yellow Jersey Insurance will become the Official Cycle Insurance Supplier of the event and will offer unique insurance solutions to event participants and fans, tailored to the needs of triathletes.
(This latest deal follows the recent addition of British bike brand Dassi as the Official Bike Partner of the PruHealth World Triathlon London event, which takes place over the weekend of 31 May at the Olympic triathlon course in Hyde Park.)
Ryan Georgiades, Managing Director at Yellow Jersey Insurance, said “I am delighted Yellow Jersey Insurance has become the official Cycle Insurer of the PruHealth World Triathlon London. I have competed in this race in previous years and believe that it is an exceptional event.”
He continued, “Creating Yellow Jersey Insurance means a great deal to me; my journey into triathlon will sound like a very familiar story to many – over worked, overweight and heading for a heart attack – triathlon helped me to change my life. Whatever your ability, triathlon encourages you to strive to be the best you can be and for many, simply finishing is a fantastic achievement. Hopefully our support of this event will highlight our brand values and passion for triathlon and cycling.”
This year marks the fifth time the ITU World Triathlon Series has staged an event in London, with races held at the iconic Olympic venue in Hyde Park on 31 May and 1 June 2014.The PruHealth World Triathlon London will be available live on TV to an international audience, as well as streamed online. The event is also completely free to watch on the ground in Hyde Park.
Lagardère Unlimited Events, the marketing agency of the ITU World Triathlon Series, brokered the partnership. Robert Püstow, Managing Director of the PruHealth World Triathlon London said, “We are very excited to be partnering with a new launch brand. Yellow Jersey will help provide a great service to our athletes. We look forward to working together to develop the brand across the sport.”
Yellow Jersey Insurance is a cycling insurance brand created by three brothers. As passionate members of the cycling community they compete and coach. With twenty five years of insurance experience, the founders of Yellow Jersey Insurance have designed the Yellow Jersey cycle insurance product with ‘passion and expertise to provide cyclists and triathletes with the specialist cover that they need.’