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Acquisitions continue as Infront Sports acquires in Italy

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International sports marketing company, Infront Sports, which is owned by Dalian Wanda Group (the new owner of IRONMAN) has gone on the acquisition trail in Italy.

Late last week Infront confirmed a strategic agreement to integrate two leading sports marketing companies into Infront Italy, the Italian branch of the Infront Group.

Newly integrated into integrated into Infront Italy, Infront has acquired Gsport, one of Italy’s leading companies for marketing rights management in national club football, and Sport09, one of the major media agencies for sport in Italy.

The acquisitions are part of Infront’s long-term growth strategy that includes the expansion of its marketing and sales capabilities in Italy. With the integration of the two companies’ strong sales forces, Infront Italy will ‘create an in-house sales centre of excellence.’ According to the company, this will allow Infront to significantly increase its services and impact in the Italian sport sponsorship market.

By gaining competencies of Gsport and Sport09, Infront adds that it will further develop its capabilities to commercialise major sports properties and will be able to implement tailor made programmes for each type of need and client. Both companies are well-established across the country with a strong track record in attracting both local and regional territorial brands.

Infront will also benefit from complementary know-how as well as a widely recognised competence of creating and managing corporate hospitality services. Overall, the acquisitions should allow Infront to widen and strengthen its expertise and solutions offered to sponsor brands in Italy.

“We are convinced that these important acquisitions will bring immediate benefits to our partners in club football and to brands that want to become associated with top sports properties,” commented Giuseppe Ciocchetti, Managing Director of Infront Italy.

“We felt the need to enhance our internal sales force with a widespread presence across the country to be closer to an increasing portfolio of client partners interested in achieving broad nationwide coverage through multi club partnerships. The acquisition concluded today clearly addresses these market needs and we are confident that the new integrated Infront sales team will create more efficiency and better service for all our clients.”

The top management of the two acquired companies – Natale Bellati, CEO of Sport09, Roberto Aliprandi, COO of Sport09, and Alessandro Giacomini, CEO of Gsport – will remain on board and cover key roles in sales management. They will report to Infront Italy’s General Manager Giuseppe Ciocchetti. Both companies will be rebranded under the Infront identity.

Philippe Blatter (nephew of Sepp Blatter), has been the President & CEO of Infront Sports & Media since 2005. In this time, the company has been transformed through both organic expansion and strategic acquisition to become one of the leading international sports marketing companies in the world.

Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation. As the ‘number one player in winter sport and with a leading role in football, summer and endurance sports’, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies.

Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, ‘delivering 4,000 event days of top class sport around the world every year.’




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