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And another acquisition: Firstwave Events deal gives rise to IRONMAN 70.3 Santa Cruz

IRONMAN 70.3 Santa Cruz

IRONMAN has acquired multiple events from Firstwave Events meaning that IRONMAN will now own and operate the Big Kahuna Triathlon and Santa Cruz Half Marathon/10K/5K. The Big Kahuna triathlon will be rebranded as IRONMAN 70.3 Santa Cruz and will take place on Sunday 13 September 2015.

This latest acquisition follows hot on the heels of two key acquisitions this month:

“We are excited to continue to expand our offerings throughout California with the acquisition of the races from Firstwave Events,” said Andrew Messick, Chief Executive Officer of IRONMAN. “With the strong foundation that has been laid, we look forward to growing these great events in a location with an enthusiastic endurance sports background.”

The IRONMAN 70.3 Santa Cruz triathlon will take place on Saturday 12 September 2015 and features a 1.2-mile swim, 56-mile bike and 13.1-mile run. The race starts on the Santa Cruz Main Beach east of the wharf. Athletes will then begin the bike course at Depot Park as they head out on a scenic tour of the California coastline.

From there, athletes will take on a scenic out and back run course that passes around the Natural Bridges State Park and Wilder Ranch State Park with the turnaround on the ocean bluffs before returning to finish in front of the main stage at the Santa Cruz Beach Boardwalk.

“Firstwave Events is excited and proud to have the Big Kahuna Triathlon and the Santa Cruz Half Marathon & 10K/5K join the IRONMAN family,” said Tom Cotton, CEO of Firstwave Events. “We look forward to seeing many more athletes enjoy the coastal beauty of Santa Cruz, California, as these great races grow into world-class events.”

IRONMAN 70.3 Santa Cruz will offer 30 age-group slots to the 2016 IRONMAN 70.3 World Championship taking place in Sunshine Coast, Queensland, Australia.

General registration for IRONMAN 70.3 Santa Cruz will open on Monday 26 January 2015 at 12:00 pm ET.

The Santa Cruz Half Marathon/10k/5k will take place on 12 April with registration open now online.

Firstwave Events is one of Northern California’s premiere event management companies, producing major recreational sporting events that ‘offer participants a compelling athletic experience.’ Firstwave achieves this by incorporating into its events a combination of physical challenge, entertainment, celebration and a unique theme.

By focusing on only a few large projects each year, Firstwave aspires to maximize the quality of the participant experience at each of its sporting events.




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