blueseventy has agreed an exclusive distribution contract with CJH-Sales to build on the blueseventy brand’s and on-going partnership with Challenge Roth in Germany. The international wetsuit and swimwear brand is set to work with German distributor, CJH-Sales, to ‘ensure continued growth of its German and European-wide sales.’
The exclusive distribution contract will see CJH-Sales growing market share in Germany, Austria, Switzerland and The Netherlands.
blueseventy CEO, John Duquette, said “I couldn’t be more excited to partner with everyone at CJH-Sales. Their knowledge of the market and passion for the blueseventy brand is second to none.”
blueseventy has its headquarters in Seattle, Washington, but originated in New Zealand. The company maintains consistently strong sales in the southern hemisphere as well as holding strong market positions in the USA and UK.
Increasing traction in Europe is a key target; and blueseventy notes that ‘CJH-Sales can approach the market with confidence given the blueseventy brand’s track record for high performing and quality products including award-winning wetsuits and swimskins.’
CJH-Sales is a respected specialist in the German, Austrian and Swiss sports markets. Owner, Claudius Hoff, said “We are very proud to be chosen by such a quality brand like blueseventy to bring them back to the German speaking market.
“We are confident of setting up a great dealer structure with large market share. From the marketing side we will work with ITU Hamburg and Challenge Roth; the two biggest triathlon events in Germany.”