Leo Burnett has announced that Brooks Running Company has selected it as global creative agency of record. A global piece of business, the Brooks account will be led out of Leo Burnett Chicago. The agency will be responsible for all creative strategy across multiple platforms, from print to retail to digital.
“We are focused on being the number one choice for runners worldwide,” said Anne Cavassa, Chief Customer Experience Officer at Brooks Running Company. “We saw immediately that Leo Burnett had an inherent understanding of our brand, the run, and most importantly, what makes runners tick. We are thrilled to partner with them to create a brand loved by runners around the world.”
Located in 60 countries, Brooks is a brand on the move. Known around the world for its ‘Run Happy’ philosophy, Brooks notes that its passion lies in celebrating and championing running and runners everywhere.
“The opportunity to partner with the running brand that’s beloved by all runners is hugely exciting,” said Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide. “Brooks has massive ambition and a bold vision for the future, and we’re proud to be a part of it.”
The new business win for Leo Burnett comes only three weeks after announcing Marshalls as its newest client. Other recent wins include Kraft, United Healthcare and McDonald’s North American brand assignment.
“Brooks Running is a remarkable brand with a passionately loyal following, which naturally lends itself to meaningful storytelling,” said Leo Burnett North America CEO Rich Stoddart. “We’re looking forward to leveraging our global network to help the brand surpass its communications and business goals.”
Brooks Running Company designs and markets running-specific performance footwear, apparel and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear designed to keep them running longer, farther and faster.
Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway and is headquartered in Seattle.
Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Brooks Running, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G, Samsung and Tata among others.
For the past six years, Leo Burnett has been ranked number one in ‘New World Thinking’ by The Gunn Report and was named an Agency to Watch on Advertising Age’s 2015 A-List. In 2014, Leo Burnett was named ‘Network of the Year’ at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions.