IRONMAN has announced CLIF Bar as the Official Energy Bar of the IRONMAN and IRONMAN 70.3 US Series in 2015.
A release from IRONMAN notes that the nutritious blend of organic rolled oats and wholesome ingredients in a CLIF Bar are crafted to provide sustained energy during training and racing. Like many top-performing athletes, IRONMAN triathlon participants can help maximize performance through careful consideration of what they put into their bodies. ‘Organic ingredients like those in CLIF Bar connect healthy people to a healthy planet due to farming practices that avoid toxic persistent pesticides and prevent the use of GMOs.’
“CLIF Bar is honoured to partner with IRONMAN to continue our legacy of support for the triathlon community at this iconic race series,” said Kevin Cleary, Chief Executive Officer at Clif Bar & Company. “We have supported some of the world’s top triathletes with sports nutrition that is good for their bodies and the planet, and we look forward to offering great-tasting food that will help all race participants achieve their fitness and nutrition goals.”
The sponsorship means CLIF Bars will be available to athletes at aid stations along the bike and run courses of all 33 US IRONMAN events.
“We’re excited to welcome CLIF Bar to the IRONMAN family,” said Carola Ross, Chief Sales Officer for IRONMAN. “CLIF Bar’s commitment to creating sports nutrition made with responsibly-sourced, organic ingredients is in line with the health and lifestyle goals of our participants. We are confident athletes will appreciate a wholesome, nutritious energy bar option on course.”