Scottish apparel company Endura has announced the signing of long course champion triathletes Jodie Swallow and James Cunnama. These additions create a strong roster of professional triathletes for the Endura brand including Rachel Joyce, Beth Gerdes, Tim Don, Luke McKenzie, Iván Raña and Nils Frommhold.
Jim McFarlane, Managing Director for Endura, said “Having athletes at the level of Jodie Swallow and James Cunnama choosing to race in our QDC Race Suit is an incredible honour. Jodie’s win at IRONMAN South Africa was a fantastic result having only just received her custom suit days before the race.”
Jodie Swallow is an Olympian, IRONMAN 70.3 World Champion and multiple IRONMAN and IRONMAN 70.3 Champion, including winning IRONMAN 70.3 South Africa for a record fifth consecutive time in 2015 and the inaugural IRONMAN African Championship title two months later. She said: “I am so excited to be working with and wearing Endura race and training apparel.
“Experts in their field and also product innovators and developers, Endura are really the most forward thinking of the triathlon brands out there at the moment. I like forward thinking, I like fast and I like personable. Endura is all three.”
James Cunnama, two-time IRONMAN 70.3 Champion, multiple IRONMAN Champion and a sub 8-hour Challenge Roth winner, said: “I am excited to be racing in Endura in 2015. Right from my first event in the kit, it’s clear that Endura stands out with high-performance clothing made with best materials and designs. I am looking forward to many more races feeling comfortable and looking great!”
James won his first event in Endura at last weekend’s IRONMAN 70.3 Vietnam; racing in scorching heat the Endura QDC Race Suit kept him cool and confident as he overcame a two-minute deficit off the bike to secure a solid win.
Like the cutting edge aerodynamic Time Trial suits developed for Movistar Team, the highest ranked UCI WorldTour Team in 2013 and 2014, these triathlon specific suits are the result of an exclusive collaborative partnership with Simon Smart, Technical Director at Smart Aero Technology and the brains behind the Drag2Zero brand.
The QDC Race Suit aims to meet the performance demands of triathlon racing by providing an aero advantage on the bike and run, quick dry properties out of the water and cooling properties with Coldblack technology that reduces the sunlight heating effect and provides a UPF 30.
Endura is working on bringing the technology developed for these top level athletes to the masses, with ‘riders being able to experience the performance gains offered by aerodynamic apparel created under project FreeSpeed.’
Endura’s sponsored elite athletes will be part of the test program, and along with making further improvements in aerodynamics, the company feels that this will ensure key details that are often overlooked in maximizing race performance, will be made right for triathlon.