Etixx, a leading European sports nutrition brand and title sponsor of the Etixx-Quickstep Professional Cycling Team, has appointed Fusion Media as its PR and social media agency.
London-based Fusion Media is a specialist in the cycling and endurance sport markets and has a number of years’ experience specifically working for clients in the sports nutrition category. The agency will manage all of the company’s UK PR and social media requirements with the aim of increasing brand awareness and engagement with target consumers.
Founded in 2009, Etixx is ‘dedicated to providing the best in nutritional support to endurance athletes during every stage of their performance.’ Etixx has created a wide range of nutritional products and supplements suited to the needs of those active at a professional, recreational, or amateur sports level.
In addition to its title sponsorship of Etixx-Quickstep, Etixx is also the Official Sports Nutrition Partner of both Orica GreenEDGE and Tinkoff Saxo professional cycling teams. And, for 2016, the BMC-Etixx Pro Triathlon Team will see Etixx on board as a key sponsor partner.
Richard Marriott, Etixx Head of Business for Omega Pharma Ltd, said “Fusion have a wealth of experience in the endurance sports market and a deep understanding of sports nutrition, making them the perfect partner for Etixx. The team’s energy and enthusiasm for the brand really impressed us, so too their knowledge of what it takes to build relationships with consumers in this market. We look forward to working with the Fusion Media team.”
Adam Tranter, Founder and Director of Fusion Media, said “Etixx is a brand with huge potential and great recognition and awareness in continental Europe. We’ve been impressed with the quality and attention to detail Etixx brings to the development of its products and brand. We are looking forward to helping accelerating Etixx’s growth in the UK across PR and social media.”