Feetures!, a specialist in the performance running sock category, has been awarded the 2015 International Running Retailers Association Vendor of the Year award at The Running Event, which took place on 3-5 December 2015 in Austin, Texas. The brand was recognized for its strong sales growth, commitment to run specialty retailers, and customer service.
“We have worked very hard this past year to bring a greater awareness of the importance of performance running socks to our specialty retailers,” said Feetures! President, Hugh Gaither.
“Since day 1 we have been committed to being a strong partner for our retail customers and it’s an honour to be recognized for this. This is a team effort and it points out that fact that our entire Feetures! family is striving to do the right things day-in and day-out.”
The family owned and operated business has solidified itself as a key performance sock brand in the run specialty industry by offering fun, interactive sales initiatives to educate retailers and store associates about performance running socks.
In October, Feetures! wrapped up its month-long ‘Pair Up’ sales contest, with over 260 participating retailers reporting an average of a 12.5% increase in sock sales through the month of September.
Feetures! is working on a number of programs for 2016 as a part of a goal to become the educational leader in the performance sock category.
‘Designed for runners, by runners’, Feetures!’ mission is to support runners and other athletes in their pursuit of active lifestyles. Family owned and operated out of North Carolina, Feetures! is focused on offering the highest quality products that are designed to help athletes achieve their personal best.