Feetures!, a leading brand of performance running socks, is continuing its campaign to support run specialty retailers with its September ‘Pair Up’ sales contest. The promotion will encourage retailers to improve their customers’ in-store experience by educating them on the importance of wearing performance socks for preventing blisters, noted by Feetures! as the the most common injury among runners.
The contest will also challenge individual store associates to gain a greater knowledge of the performance sock category as a whole.
During the month of September, Feetures! is challenging retailers to sell one pair of socks for every pair of shoes sold in-store. At the end of the month, any retailer who has achieved or surpassed this 1-to-1 ratio will be entered to qualify for a variety of prizes.
The store with the highest sock-to-shoe ratio and the store with the highest ratio percentage increase in each of the four main US regions will be entered to win a random drawing for the ultimate grand prize, a trip for two to the NYC marathon or a trip for two to the Coachella Music and Arts Festival in Indio, California.
In addition to retailer prizes, individual store associates can compete against one another in-store to achieve the highest sock-to-shoe ratio.
Each competing retailer will designate one associate to be the official ‘Sock Star’ for their store. The Sock Star will be responsible for educating other associates about the promotion, encouraging in-store competition, and reporting on weekly and overall sock-to-shoe ratios for participating associates and the retailer. Each Sock Star will be put into a regional drawing for tickets to a regional rock concert.
Participating retailers must sign up for the contest by 15 August 2015. The contest runs from 1-30 September 2015.
“We believe that retailers can improve the customer experience by educating every runner about the benefits of high-quality running socks,” said Joe Gaither, Feetures! Marketing Director. “The ‘Pair Up’ promotion offers a fun, creative, and exciting way for retailers to build their businesses by better serving the customers already coming through their doors.”