UnitedHealthcare is teaming up with IRONKIDS for the first UnitedHealthcare IRONKIDS SUPERFROG Fun Run, aimed at inspiring and motivating young people to lead active, positive and healthy lifestyles.
This is the first time a SUPERFROG event will offer a youth fun run. SUPERFROG triathlons were originally created and designed by Navy SEALS. The SUPERFROG, SUPER SEAL and SEAL Sprint triathlons were acquired by IRONMAN in January 2015. As part of the acquisition, the SUPERFROG triathlon was rebranded as IRONMAN 70.3 SUPERFROG and will take place on Sunday 27 September 2015.
The one-mile and quarter-mile UnitedHealthcare IRONKIDS SUPERFROG Fun Run will take place on Saturday 26 September at 16:00 PST at 1 Hooper Blvd.; Imperial Beach, California, 91932.
Onsite registration begins at 10:00, and each athlete will receive a race bib, t-shirt, goodie bag and finisher medal. The fun run course for ‘triathletes to be’ will take place along portions of the IRONMAN 70.3 SUPERFROG, which begins the next day.
UnitedHealthcare mascot Dr Health E Hound will lead youth and their parents in warmup exercises and join the kids at the starting line to officially kick off the fun run. The cost for registration and to participate is US$15 for kids ages 3 to 15.
As part of its sponsorship, UnitedHealthcare is providing 150 free admissions and a US$3,000 donation to the Boys & Girls Clubs of South County to encourage participation.
“The IRONKIDS fun runs give our community the opportunity to have fun together, and end their afternoon being active and healthy. Walking and running are exercises everyone can do to maintain a healthful lifestyle,” said Kevin Kandalaft of UnitedHealthcare.
“UnitedHealthcare is grateful for the opportunity to partner with IRONMAN to help children in our community live healthier lives.”
This is the fourth year UnitedHealthcare is supporting IRONKIDS as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. The UnitedHealthcare IRONKIDS 2015 Series features nine one-mile fun runs and a dip-and-dash.
Obesity among children and adolescents in the US has almost tripled since 1980, with nearly one in every three children being overweight or obese, according to the US Centers for Disease Control and Prevention (CDC).
Children from low-income and low-education households are three-times more likely to suffer from obesity, which is a leading risk factor for diabetes, heart disease and many cancers, according to America’s Health Rankings, an annual comprehensive assessment of the US nation’s health on a state-by-state basis.
IronKids is owned by Ironman brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IronKids relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.